Content Marketing Manager, German

Jobtailor; Wien; Vor Ort; EUR 42.000 - 62.000; Vollzeit

Zusammenfassung

Jobtailor in Vienna, Austria is seeking a seasoned Content Marketing and Copywriting expert to drive German-speaking market messaging for B2B SaaS.

You will craft high-converting copy for Meta, Google, LinkedIn, and YouTube; build organic content strategies; collaborate with creators and influencers; and continuously optimize through user research and A/B testing. Fluent in German and English, you will shape product positioning and go-to-market messaging.

Qualifikationen

• 4+ years of experience in Content Marketing, Copywriting or Growth Marketing.
• Experience in B2B SaaS or another fast-growing software environment.
• Outstanding writing skills in German.
• Strong understanding of performance marketing and conversion-focused copy.
• Analytical mindset and a passion for experimentation.
• Native German and fluent English.

Aufgaben

• Own website and landing page copy for German-speaking market.
• Write high-performing copy for Meta, Google, LinkedIn and other paid channels.
• Script ad creatives for YouTube and Paid Social.
• Create and execute organic content strategies across social platforms.
• Collaborate with creators, customers and influencers to produce authentic content.
• Improve messaging through user research, A/B testing and performance insights.
• Help shape product positioning and go-to-market messaging.

Kenntnisse

Content Marketing

Copywriting

B2B SaaS Experience

Performance Marketing

User Research

Tools

Meta Ads

Google Ads

LinkedIn Ads

YouTube Ads

Jobbeschreibung

• Own website and landing page copy for the German-speaking market
• Write high-performing copy for Meta, Google, LinkedIn and other paid channels
• Script ad creatives for YouTube and Paid Social
• Create and execute organic content strategies across social platforms
• Collaborate with creators, customers and influencers to produce authentic content
• Improve messaging through user research, A/B testing and performance insights
• Help shape product positioning and go-to-market messaging

Requirements

• 4+ years of experience in Content Marketing, Copywriting or Growth Marketing
• Experience in B2B SaaS or another fast-growing software environment
• Outstanding writing skills in German
• Strong understanding of performance marketing and conversion-focused copy
• Analytical mindset and a passion for experimentation
• Native German and fluent English

Core Competencies

Demonstrates expertise in Content Marketing and Copywriting with a focus on the German-speaking market, leveraging strong writing skills in German and English to create high-performing, conversion-focused copy across various digital platforms.

Highest-signal resume keywords

• Content Marketing
• Copywriting
• B2B SaaS Experience
• Performance Marketing
• User Research

Hard Skills

• Copywriting
• Content Strategy
• A/B Testing
• Conversion Optimization
• Performance Insights

Soft Skills

• Analytical Mindset
• Collaboration
• Creativity

Industry Keywords

• Growth Marketing
• Fast-Growing Software Environment
• Organic Content Strategies
• Authentic Content

Tools & Technologies

• Meta Ads
• Google Ads
• LinkedIn Ads
• YouTube