EMEA E-commerce Content Lead

Vans; Lavamünd; Hybrid; EUR 127.000 - 159.000; Vollzeit

Benefits dieser Stelle

On-site gym

Brand discounts 50%

Canteen subsidies

Diversity & inclusion

Zusammenfassung

The North Face EMEA is seeking a Manager E-Commerce Content to lead the content strategy for our digital marketplace. You will drive end-to-end planning, briefing and publication across Homepage, PLPs, PDPs and Editorial hubs, collaborating with Marketing, Creative, CRM and external agencies to deliver compelling, on-brand experiences.

In this role you will leverage analytics and SEO best practices to optimize engagement and conversion across multiple markets, while developing a high-performing

Qualifikationen

• 5+ years of experience in eCommerce Content, Digital Merchandising, Digital Marketing or related disciplines.
• Experience working within a global or multi-market eCommerce environment.
• Strong understanding of content strategy, digital merchandising, customer journeys and eCommerce best practices.
• Experience with CMS platforms, content governance and digital content production workflows.
• Knowledge of SEO principles and content performance optimization.
• Strong commercial mindset with the ability to balance brand, consumer and business objectives.
• Experience leveraging analytics and consumer insights to inform content decisions and measure impact.
• Proven ability to influence and collaborate across Merchandising, Marketing, Creative, CRM, Product, UX and external agency partners.
• Excellent communication, organization and project management skills.
• Experience managing and developing teams.
• Ability to operate effectively in a fast-paced, matrixed international organization.
• Fluent English, written and spoken.

Aufgaben

• Own the EMEA eCommerce Content Strategy and Roadmap.
• Develop and execute the eCommerce content strategy across EMEA digital channels, ensuring a consistent, engaging and consumer-centric brand experience.
• Define seasonal content priorities, storytelling frameworks and content requirements aligned with commercial, merchandising and brand objectives.
• Lead End-to-End Content Planning & Execution across Homepage, PLPs, PDPs, Editorial Hubs and Landing Pages.
• Translate commercial, merchandising and marketing priorities into actionable content plans that support demand generation and conversion.
• Drive Cross-Functional Content Governance across calendars, workflows, production schedules and governance processes.
• Ensure all content is delivered on time, on brand and aligned with business priorities.
• Optimize Content Performance using insights, SEO, site performance data and merchandising principles.
• Monitor KPIs and identify opportunities to improve engagement and revenue contribution.
• Manage Content Production & Creative Operations with agencies and internal teams.
• Oversee briefing, asset creation, localization and publication processes.
• Lead and develop the team, coaching and workload management.
• Support Innovation & Digital Experience Enhancements through testing and optimization.

Kenntnisse

eCommerce Content

Digital Merchandising

Digital Marketing

CMS platforms

SEO principles

Commercial mindset

Analytics & insights

Cross-functional collaboration

Team leadership

Communication & PM skills

Tools

CMS platforms

Jobbeschreibung

The North Face EMEA is seeking a Manager E-Commerce Content to lead the content strategy for our digital marketplace. You will drive end-to-end planning, briefing and publication across Homepage, PLPs, PDPs and Editorial hubs, collaborating with Marketing, Creative, CRM and external agencies to deliver compelling, on-brand experiences.

In this role you will leverage analytics and SEO best practices to optimize engagement and conversion across multiple markets, while developing a high-performing