EMEA PR Lead — Outdoor & Adventure Brand

Aldo Group International AG; Schweiz; Vor Ort; EUR 118.266 - 161.272; Vollzeit

Benefits dieser Stelle

Iconic lifestyle brands

International working culture

On site gym

50% VF brand discount

Canteen subsidies

Zusammenfassung

The North Face EMEA is seeking an exceptional PR Manager to join our Marketing PR Team in Stabio, Switzerland. You will shape how our brand shows up across outdoor categories and lead regional media relations across Europe.

You will manage agencies, write press materials, and coordinate press events, ensuring timely responses to media requests and aligning with product and brand teams. Fluency in English is required; travel is frequent across Europe.

Qualifikationen

• 5+ years of experience in Public Relations, Communications, or a related field.
• Senior PR experience within outdoor, sporting goods, or performance-focused industry.
• Strong understanding of brand storytelling, visual communication, and media engagement.
• Experience managing PR agencies and external partners in a fast-paced environment.

Aufgaben

• Lead multi-country media relations and editorial direction across Europe.
• Develop and write key press materials including releases and media kits.
• Manage press events, trade shows and seasonal media tours.
• Oversee crisis communications with Corporate Communications.
• Collaborate with brand marketing, sports marketing and product teams.

Kenntnisse

PR experience

Outdoor industry knowledge

Media engagement

Agency management

Cross-functional collaboration

Travel flexibility

English fluency

Jobbeschreibung

The North Face EMEA is seeking an exceptional PR Manager to join our Marketing PR Team in Stabio, Switzerland. You will shape how our brand shows up across outdoor categories and lead regional media relations across Europe.

You will manage agencies, write press materials, and coordinate press events, ensuring timely responses to media requests and aligning with product and brand teams. Fluency in English is required; travel is frequent across Europe.