Senior Social Planner

Syneos Health Commercial Solutions; Buenos Aires; Presencial; ARS 60.397.000 - 99.654.000; Jornada completa

Descripción de la vacante

Syneos Health Communications is seeking a Senior Social Media Planner to drive paid social initiatives across channels, ensuring flawless execution and campaign optimization. The role requires leadership to guide a team and expertise in content strategy, measurement, and pharma-knowledge to deliver impactful client results.

The candidate should bring 3+ years in social media management, strong analytics skills, and proven success in growing brand accounts within healthcare.

Formación

• Bachelor's degree preferred in Marketing, Communications, PR, or related field.
• 3+ years of experience in social media management.
• Proven track record of managing and growing social media accounts for brands or organizations.
• Strong in-platform experience with social media management tools and analytics.
• Data-driven in creating social media strategies and optimizing campaigns.

Responsabilidades

• Assist social media paid advertising planning, buying, and optimization across platforms.
• Regularly report campaign performance and recommend strategic adjustments.
• Collaborate with media planning, buying, and analytics teams for campaign strategies and implementation.
• Use data to analyze performance and derive insights to improve KPIs.
• Engage with clients and industry discussions; nurture relationships with platform reps.

Conocimientos

Social media management

Content strategy

Team leadership

Analytics

Communication skills

Educación

Bachelor’s degree in Marketing/Communications

Herramientas

Hootsuite

Sprout Social

Google Analytics

Facebook Insights

Descripción del empleo

Description

You’re driven, resourceful, and above all else – remarkably smart. We are looking for a dynamic Senior Social Media Planner. This position plays an important role in activating our media buys within each channel through flawless execution. The ideal candidate will have a proven track record in social media management, a strong understanding of content strategy, and the ability to lead and inspire a team to deliver successful campaigns. Passion for great performance is a must – the ideal candidate will proactively assist the team on a variety of tasks for existing campaigns while helping to craft new setup initiatives.

Key Responsibilities

• Assist the social media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including QAs and campaign optimizations.
• Conduct regular check-ins with the Social Supervisor to report on campaign performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
• Listen and stay engaged with relevant discussion about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (preferred).
• 3+ years of experience in social media management
• Proven track record of successfully managing and growing social media accounts for brands or organizations.
• Strong in-platform experience across social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.) and analytics platforms (e.g., Google Analytics, Facebook Insights, etc.).
• Deep understanding of social media platforms, content creation, and digital marketing trends.
• Expertise in creating data-driven social media strategies and optimizing campaigns for performance.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams.
• Strong problem-solving abilities and adaptability in a fast-paced, dynamic environment.
• Creative mindset with the ability to develop compelling content ideas and strategies.
• Experience in pharma or healthcare is required
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills

The annual base salary for this position ranges from $X to $Y. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications?

We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)