Senior Personalization & Analytics Engineer – Adobe Target

Santex; Comisión de Fomento de Perú; Presencial; ARS 136.687.000 - 227.811.000; Jornada completa

Descripción de la vacante

Santex is seeking a Mid-Senior/Senior Personalization & Analytics Engineer to advance Adobe Target and CJA implementations. You will run and maintain a mature platform, collaborating with Product, Marketing, CRM, and Analytics to deliver personalization, experimentation, and measurement.

You will own technical design for Target across Web/App, configure activities, support audience activation in AEP/RTCDP, and develop KPIs, data-quality models, and insights from journeys and funnels.

Formación

• Senior experience with Adobe Target (technical design, SDK integration, personalization/experimentation).
• Experience with Adobe Data Collection (tag management) and Adobe Customer Journey Analytics.
• Strong analytical skills: data reconciliation, anomaly detection, KPI/segmentation frameworks.
• Comfortable working directly with Product, Marketing, CRM, and Analytics stakeholders.
• Advanced English required.

Responsabilidades

• Define personalization/experimentation requirements and technical solutions with cross-functional teams.
• Own Target technical design across Web/App: mbox/decision scopes, profile parameters, attributes, SDK integration.
• Configure and support Target activities, audiences, experiences, offers, and personalization use cases.
• Support AEP/RTCDP audience activation into Target and validate audience qualification/personalization delivery.
• Provide implementation guidance to Web/App teams and perform lower-environment/production validation.
• Support A/B testing and experimentation: technical setup, success metrics, QA, and reporting integration.
• Provide BAU/production support and troubleshooting for Target delivery, SDK, audience, and personalization issues.
• Maintain Target governance, naming standards, environments/properties, documentation, and implementation standards.
• Evaluate, POC, and recommend new Target personalization/AI/experimentation capabilities.
• Provide ongoing enablement and best-practice guidance to Product, Marketing, CRM, and Analytics teams.
• Translate product/business requirements into measurement strategy for CJA: data views, metrics, segments.

Conocimientos

Adobe Target

SDK integration

A/B testing

CJA

Data reconciliation

KPI frameworks

Herramientas

Web SDK

Mobile SDK

Tag management

AEP

Descripción del empleo

Santex is seeking a Mid-Senior/Senior Personalization & Analytics Engineer to advance Adobe Target and CJA implementations. You will run and maintain a mature platform, collaborating with Product, Marketing, CRM, and Analytics to deliver personalization, experimentation, and measurement.

You will own technical design for Target across Web/App, configure activities, support audience activation in AEP/RTCDP, and develop KPIs, data-quality models, and insights from journeys and funnels.