Senior Performance Data Analyst | iGaming Marketing

Pentasia; Buenos Aires, Jesús María; On-site; ARS 92,325,000 - 138,487,000; Full time

Job summary

Pentasia is seeking a Senior Performance Data Analyst for an iGaming online betting and casino environment. The role focuses on linking marketing data to commercial outcomes, improving data reliability, and steering optimization efforts through hands-on analytics, tracking, and automation.

You will explore campaign performance across Meta Ads, Google Ads, and programmatic channels, build dashboards in Power BI and Looker Studio, and collaborate with cross-functional teams to guide strategic

Qualifications

• 4+ years of experience in data analytics with a focus on digital marketing and performance measurement.
• Experience using Power BI and Looker Studio to visualize data and communicate insights.
• Knowledge of GA4 event and conversion measurement; able to troubleshoot GTM tracking.
• Experience linking campaign metrics to business outcomes.
• Strong Excel/Google Sheets skills with complex formulas and dashboards.

Responsibilities

• Translate marketing and business data into clear recommendations and explain drivers of performance and implications for growth and customer experience.
• Evaluate campaigns across paid social, paid search, and programmatic channels (Meta Ads, Google Ads); identify targeting and funnel improvements.
• Own website tracking implementation and validation through Google Tag Manager and GA4 for reliable event tracking.
• Develop dashboards with Power BI and Looker Studio to show campaign results and key business KPIs.
• Apply automation and AI tools to streamline reporting and connect data sources while reducing errors.
• Partner with marketing, product, and BI to define measurement priorities and ensure analysis informs commercial decisions.
• Coordinate with external agencies and technical teams on analytics, reporting, and tracking requirements.

Skills

Digital marketing analytics

Data storytelling

Fluent Spanish & English

Tools

Power BI

Looker Studio

GA4

Google Tag Manager

Excel/Google Sheets

Firebase

Segment

Omega

Job description

Pentasia is seeking a Senior Performance Data Analyst for an iGaming online betting and casino environment. The role focuses on linking marketing data to commercial outcomes, improving data reliability, and steering optimization efforts through hands-on analytics, tracking, and automation.

You will explore campaign performance across Meta Ads, Google Ads, and programmatic channels, build dashboards in Power BI and Looker Studio, and collaborate with cross-functional teams to guide strategic