Senior Performance Data Analyst

BetWarrior; Buenos Aires; On-site; ARS 1,200,000 - 1,800,000; Full time

Job summary

BetWarrior is seeking a Performance Data Analyst to bridge data fluency and business impact across Latin America. You will build dashboards, implement and audit GA4 events, and collaborate across marketing, product, and BI to drive insights.

The role emphasizes automation, data integrity, and actionable campaigns analysis. You will work with external agencies or small technical teams, ensuring the data strategy supports growth while maintaining player-first analytics.

Qualifications

• 4+ years of data analysis focused on performance and digital marketing.
• Experience with Looker Studio and PowerBI.
• GA4 knowledge including events and conversions.
• Fluent English; Portuguese is a bonus.

Responsibilities

• Build and maintain dashboards in Looker Studio and Power BI to monitor performance and business metrics.
• Implement, maintain, and audit conversion events and user tracking via Google Tag Manager (GTM).
• Set up and manage tracking in Google Analytics 4, ensuring accurate measurement of the customer journey.
• Deploy AI and automation tools to optimize recurring processes, report generation, data integration, and anomaly detection.
• Analyze and report on the performance of digital campaigns (Meta Ads, Google Ads, Programmatic, etc.).
• Identify optimization opportunities and improvements in funnels, audiences, creatives, and targeting.
• Collaborate with marketing, product, and BI teams to align business goals with the data strategy.
• Collaborate with external agencies or small technical teams related to the area.

Skills

Looker Studio

Power BI

Google Analytics 4

Excel / Google Sheets

English fluency

Tools

Firebase

Omega

Segment

Attribution tools

Job description

JOIN OUR TEAM

BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.

Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

We are looking for a Performance Data Analyst to live at the intersection of data fluency, business outcomes, and customer impact — using analytics, automation, and adaptability to turn performance complexity into growth opportunities.

In this role, you’ll

• Build and maintain dashboards in Looker Studio and Power BI to monitor performance and business metrics
• Implement, maintain, and audit conversion events and user tracking via Google Tag Manager (GTM)
• Set up and manage tracking in Google Analytics 4, ensuring accurate measurement of the customer journey
• Deploy AI and automation tools to optimize recurring processes, report generation, data integration, and anomaly detection
• Analyze and report on the performance of digital campaigns (Meta Ads, Google Ads, Programmatic, etc.)
• Identify optimization opportunities and improvements in funnels, audiences, creatives, and targetingCollaborate with marketing, product, and BI teams to align business goals with the data strategy
• Collaborate with external agencies or small technical teams related to the area

What we look for in an exceptional candidate

• +4 years of experience in data analysis, with a focus on performance and digital marketing
• Good familiarity with data analysis tools such as Looker Studio and PowerBI
• Familiarity with Google Analytics 4, including events and conversions
• Ability to generate actionable insights from performance campaigns and business KPIs
• Proficiency in Excel / Google Sheets, including dashboard creation, data compilation, and complex formulas
• Experience analyzing advertising campaigns and business metrics
• Familiarity with Firebase, Omega, Segment, or other attribution tools
• Fluent spoken and written English

Bonus points if you also have

• Fluent spoken and written Portuguese
• Advanced use of artificial intelligence tools
• Knowledge of or experience in the iGaming industry

How we do things

• Use data fluently to explain why performance moves, not just what moved
• Automate recurring reports and dashboards to reduce manual work and errors
• Frame insights in terms of player impact, not only channel efficiency.
• Prioritize analyses that directly support business decisions.
• Stays curious about new analytics methodologies and performance trends.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving