Sr. Performance Data Analyst | iGaming & Online Casino | Hybrid - Buenos Aires

Pentasia; Buenos Aires, Jesús María; Presencial; ARS 92.325.000 - 138.487.000; Jornada completa

Descripción de la vacante

Pentasia is seeking a Senior Performance Data Analyst for an iGaming online betting and casino environment. The role focuses on linking marketing data to commercial outcomes, improving data reliability, and steering optimization efforts through hands-on analytics, tracking, and automation.

You will explore campaign performance across Meta Ads, Google Ads, and programmatic channels, build dashboards in Power BI and Looker Studio, and collaborate with cross-functional teams to guide strategic

Formación

• 4+ years of experience in data analytics with a focus on digital marketing and performance measurement.
• Experience using Power BI and Looker Studio to visualize data and communicate insights.
• Knowledge of GA4 event and conversion measurement; able to troubleshoot GTM tracking.
• Experience linking campaign metrics to business outcomes.
• Strong Excel/Google Sheets skills with complex formulas and dashboards.

Responsabilidades

• Translate marketing and business data into clear recommendations and explain drivers of performance and implications for growth and customer experience.
• Evaluate campaigns across paid social, paid search, and programmatic channels (Meta Ads, Google Ads); identify targeting and funnel improvements.
• Own website tracking implementation and validation through Google Tag Manager and GA4 for reliable event tracking.
• Develop dashboards with Power BI and Looker Studio to show campaign results and key business KPIs.
• Apply automation and AI tools to streamline reporting and connect data sources while reducing errors.
• Partner with marketing, product, and BI to define measurement priorities and ensure analysis informs commercial decisions.
• Coordinate with external agencies and technical teams on analytics, reporting, and tracking requirements.

Conocimientos

Digital marketing analytics

Data storytelling

Fluent Spanish & English

Herramientas

Power BI

Looker Studio

GA4

Google Tag Manager

Excel/Google Sheets

Firebase

Segment

Omega

Descripción del empleo

Senior Performance Data Analyst | iGaming

We are recruiting for an online betting and casino business seeking an experienced performance data analyst to strengthen its digital marketing measurement and reporting capabilities.

This role connects campaign activity with commercial results. You will investigate what drives performance, improve the reliability of customer journey data, and help teams decide where to focus their optimization efforts. The position combines hands‑on analytics, tracking implementation, and process automation.

Your responsibilities:

• Translate marketing and business data into clear recommendations, explaining the drivers behind performance changes and their implications for customer acquisition and the player experience.




• Evaluate campaigns across paid social, paid search, and programmatic channels, including Meta Ads and Google Ads. Identify opportunities to improve audience selection, targeting, creative performance, and conversion funnels.




• Own the implementation and ongoing validation of website tracking through Google Tag Manager and Google Analytics 4, maintaining reliable event and conversion measurement throughout the customer journey.




• Develop reporting dashboards using Power BI and Looker Studio, giving stakeholders a clear view of campaign results and wider business KPIs.




• Apply automation and AI tools to streamline reporting, connect data sources, reduce manual errors, and flag unusual performance patterns.




• Partner with marketing, product, and business intelligence colleagues to define measurement priorities and ensure analysis supports commercial decisions.




• Coordinate with external agencies and specialist technical teams on analytics, reporting, and tracking requirements.

Experience and skills:

• 4+ years of experience in data analytics, with a strong focus on digital marketing and performance measurement.




• Practical experience using Power BI and Looker Studio to organize, visualize, and communicate data.




• Working knowledge of GA4 event and conversion measurement, alongside the ability to implement and troubleshoot tracking through GTM.




• Experience assessing advertising effectiveness and connecting campaign metrics with business outcomes.




• Strong Excel or Google Sheets skills, including complex formulas, data consolidation, and dashboard development.




• Familiarity with tools such as Firebase, Segment, Omega, or comparable attribution and measurement platforms.




• The ability to turn complex findings into clear, actionable recommendations for different stakeholders.




• Fluent written and spoken Spanish & English.

Working approach:

You should be comfortable taking ownership of data quality and delivering dependable analysis. Success will require curiosity, collaborative problem-solving, and sound judgment about which questions deserve attention first. We are looking for someone who continually improves how work gets done and considers both commercial performance and the customer experience when making recommendations.