Senior Paid Search Architect: End-to-End DTC Growth Lead

Fulltimeforce

La Pampa

Remote

ARS 139,086,000 - 200,903,000

Full time

8 days ago

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce who can operate remotely with clients worldwide. You will own end-to-end Google accounts, from acquisition to landing pages, with direct client communication and data-driven decision making.

You will audit, optimize, and defend your attribution choices, balancing brand and non-brand campaigns while leveraging GA4, GTM, Shopify, and AI tools to ship measurable results.

Qualifications

Hands-on Google Ads with meaningful spend on DTC/eCommerce.
Able to explain CPA, ROAS, revenue changes.
Experience with Shopping and PMax.
Own client relationships and present results.

Responsibilities

Own a set of DTC accounts as strategist, buyer, and client contact.
Own the client relationship with no intermediary.
Audit overhauls before touching accounts: structure, keywords, negatives, bids, feed, landing pages, tracking.
Run brand and non-brand as separate businesses.
Know what PMax is doing and separate branded vs. incremental volume.
Control Google's automation and audit for waste.
Own the feed and Merchant Center hygiene.
Own the tracking setup in GA4/GTM/Shopify.
Diagnose bottlenecks and implement fixes in landing pages and tracking.
Build landing pages and scripts as needed.

Skills

Google Ads

PMax

GA4

GTM

Shopify

Merchant Center

Loom

Vercel

YouTube

Demand Gen

AI native

Tools

Google Ads

PMax

GA4

GTM

Merchant Center

Loom

Vercel

Shopify

Claude / AI tools

Job description

You will audit, optimize, and defend your attribution choices, balancing brand and non-brand campaigns while leveraging GA4, GTM, Shopify, and AI tools to ship measurable results.

Get your free, confidential resume review.

or drag and drop your file here.