End-to-End Paid Search Leader — DTC Growth

Atomic Hr; Tandil; Remote; ARS 139,086,000 - 200,903,000; Full time

Benefits offered by this job

Remote work

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce with remote flexibility. You will own Google Ads end-to-end, from the feed to landing pages and tracking, defend your calls, and speak directly with clients.

You will manage brand and non-brand strategies, prioritize attribution, and drive incremental growth. You must operate across the full stack—GA4, GTM, Merchant Center, and Shopify—while working during US Eastern hours.

Responsibilities

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
• Audit before you touch anything. Every account we take over gets a real review first: structure, keywords vs terms, negatives, bidding, impression share, feed health, landing pages, audiences, conversion tracking.
• Run brand and non-brand as different businesses. Brand is mostly assisted conversions; non-brand is where growth happens and waste is.
• Know what PMax is actually doing. Avoid optimizing against incremental CAC when volume is branded.
• Keep Google's automation on a leash. Audit auto-applied recommendations and assets on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions and how the feed affects Shopping and PMax.
• Own the tracking. GA4, GTM, Shopify goal imports vs a raw Google Ads tag, enhanced conversions, offline imports.
• Diagnose bottlenecks and fix them in landing pages, creative, offers, AOV, checkout, and tracking.
• Build what the account needs: landing pages, scripts, reporting; we are heavy AI users and expect you to ship.

Job description

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce with remote flexibility. You will own Google Ads end-to-end, from the feed to landing pages and tracking, defend your calls, and speak directly with clients.

You will manage brand and non-brand strategies, prioritize attribution, and drive incremental growth. You must operate across the full stack—GA4, GTM, Merchant Center, and Shopify—while working during US Eastern hours.