Senior Paid Search Architect - DTC Growth (Remote)

Sweat Pants Agency LLC; La Pampa; À distance; ARS 139 086 000 - 231 811 000; Plein temps

Résumé du poste

Sweat Pants Agency Llc is seeking a Paid Search Strategist to own Google Ads for multiple DTC and eCommerce brands, from setup to client communication. You will audit accounts, manage budgets up to six figures monthly, and defend your strategic choices during client calls.

This remote role requires you to own the entire funnel, coordinate with clients, and continuously optimize toward NC-CPA/NC-ROAS. US Eastern hours are needed for calls.

Qualifications

• Own a set of DTC accounts as strategist, buyer, and client contact.
• Audit campaigns and account structure before touching anything.
• Manage brand and non-brand as separate streams to measure incremental impact.
• Know what PMax is actually delivering and separate branded vs non-branded.
• Own the feed and the tracking (GA4, GTM, Shopify goals) and fix bottlenecks.

Responsabilités

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact.
• Audits before you touch anything: structure, keywords vs search terms, negatives, bidding, impression share, feed health, landing pages, audiences, conversions.
• Run brand and non-brand as separate businesses with distinct targets.
• Understand PMax impact and separate branded from non-branded performance.
• Keep Google’s automation in check by auditing recommendations and asset usage.
• Own the feed and tracking (Merchant Center, GA4, GTM, Shopify goals).
• Diagnose bottlenecks and fix issues across creative, offers, landing pages, and checkout.
• Build landing pages and scripts as needed to remove constraints.

Connaissances

Account ownership

Data-driven

Client communication

Attribution expertise

English communication

AI tooling

Outils

Google Ads

GA4

GTM

Shopping & PMax

Shopify

Claude AI

Description du poste

Sweat Pants Agency Llc is seeking a Paid Search Strategist to own Google Ads for multiple DTC and eCommerce brands, from setup to client communication. You will audit accounts, manage budgets up to six figures monthly, and defend your strategic choices during client calls.

This remote role requires you to own the entire funnel, coordinate with clients, and continuously optimize toward NC-CPA/NC-ROAS. US Eastern hours are needed for calls.