Senior GA4 & GTM Data Analytics Lead (Remote)

Fletcher Jones; Buenos Aires; Remoto; ARS 108.178.000 - 169.994.000; Tempo pieno

Descrizione del lavoro

Fletcher Jones is seeking a Data Analyst with GA4 and GTM experience to own the web analytics and pixel deployment architecture for education-focused campaigns. This remote role sits on a growing Data & Analytics team serving universities and nonprofit partners.

You will implement tracking via Google Tag Manager, troubleshoot setup issues across major ad platforms, and ensure airtight data collection from first click to CRM entry, while maintaining privacy compliance.

Competenze

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, triggers and variables, data layer, and server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms including CAPI.
• Hands-on GA4 experience with event configuration and DebugView.
• HTML, CSS, and JavaScript for tag troubleshooting and GTM Preview usage.
• Understanding of GDPR/CCPA and consent management and their impact on KPIs.
• Analytical, solution-driven mindset with strong communication; education marketing exposure valued.

Mansioni

• Own tag management and deployment across a multi-client GTM environment, including data layers and server-side tagging.
• Own conversion tracking and platform integration with Meta, Google Ads, TikTok, LinkedIn, and Snapchat.
• Own QA, debugging, and data integrity across client sites and GA4.
• Own data privacy compliance with GDPR/CCPA and consent management.
• Support documentation and cross-team enablement with tagging plans and QA checklists.

Conoscenze

GA4

GTM containers

Data analysis

HTML/CSS/JS debugging

Data privacy compliance

Communication

Education marketing

Strumenti

GA4

Google Tag Manager

CAPI

Google Ads

Meta Pixel

TikTok

LinkedIn

Snapchat

Descrizione del lavoro

Fletcher Jones is seeking a Data Analyst with GA4 and GTM experience to own the web analytics and pixel deployment architecture for education-focused campaigns. This remote role sits on a growing Data & Analytics team serving universities and nonprofit partners.

You will implement tracking via Google Tag Manager, troubleshoot setup issues across major ad platforms, and ensure airtight data collection from first click to CRM entry, while maintaining privacy compliance.