Remote GA4 & GTM Data Analytics Lead

Epic Prep LLC; Buenos Aires; Remote; ARS 92,724,000 - 154,540,000; Full time

Benefits offered by this job

Remote role

Competitive pay based on experience

High-visibility Data & Analytics role

Job summary

Epic Prep LLC is seeking a Data Analyst with GA4 and GTM experience for a remote role in education marketing analytics. You will own the web analytics, tag deployment, and data layer architecture to ensure precise measurement across campaigns and partners.

You will configure conversion events, troubleshoot pixel issues, and collaborate with Paid Media and Web Services to maintain accurate data from first click to CRM entry. This role emphasizes privacy compliance and scalable tagging practices.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills.

Responsibilities

• Own tag management & deployment—deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers; manage multi-client GTM containers; implement server-side tagging when beneficial.
• Own conversion tracking & platform integration—link website activity to ad platforms using browser pixels and CAPI; configure standard and custom events for reporting and optimization.
• Own QA, debugging & data integrity—audit tags, fix broken events, resolve data discrepancies across sites; run health audits and verify in GA4 DebugView.
• Own data privacy compliance—manage cookie consent banners and consent mode across sites; align with GDPR/CCPA and privacy changes.
• Support documentation & cross-team enablement—maintain tagging plans and QA checklists; translate requirements into tracking solutions; document setups for teams.

Skills

GTM containers

Data layer

Server-side tagging

Conversion tracking

GA4

HTML/CSS/JS

Privacy compliance

Analytics storytelling

Tools

GA4 DebugView

Job description

Epic Prep LLC is seeking a Data Analyst with GA4 and GTM experience for a remote role in education marketing analytics. You will own the web analytics, tag deployment, and data layer architecture to ensure precise measurement across campaigns and partners.

You will configure conversion events, troubleshoot pixel issues, and collaborate with Paid Media and Web Services to maintain accurate data from first click to CRM entry. This role emphasizes privacy compliance and scalable tagging practices.