Senior Data & Analytics Lead - Remote Performance Marketing

Toptal; Municipio de Rincón de los Sauces; Remote; ARS 139,086,000 - 200,903,000; Full time

Benefits offered by this job

100% remote

Job summary

Toptal is seeking a Data & Analytics Manager for a remote role in LATAM, focusing on performance marketing for universities and nonprofit partners. You will transform complex marketing and CRM data into clear, actionable insights to drive smarter decisions and improve campaign performance.

You’ll build dashboards, analyze trends, and support reporting systems alongside cross-functional teams, with emphasis on data accuracy and scalable analytics processes.

Qualifications

• 5+ years of analytics or marketing data experience.
• Strong reporting, dashboard, and data visualization skills.
• Experience with marketing KPIs and lead generation reporting.
• Familiarity with CRM systems like Salesforce, Hubspot, or Slate.
• Analytical, organized, and solutions-oriented mindset.

Responsibilities

• Build and maintain dashboards and reporting systems.
• Analyze marketing and CRM data to identify trends and opportunities.
• Monitor campaign performance and provide actionable insights.
• Support conversion tracking and data accuracy across platforms.
• Collaborate with Paid Media, Account Services, and Leadership teams.
• Help improve analytics processes and reporting operations.
• Research new tools and solutions to support growth.

Skills

Analytics experience

Reporting & dashboards

CRM data analysis

English fluency

Communication & collaboration

Agency experience

Tools

Salesforce CRM

HubSpot CRM

Slate CRM

Job description

Toptal is seeking a Data & Analytics Manager for a remote role in LATAM, focusing on performance marketing for universities and nonprofit partners. You will transform complex marketing and CRM data into clear, actionable insights to drive smarter decisions and improve campaign performance.

You’ll build dashboards, analyze trends, and support reporting systems alongside cross-functional teams, with emphasis on data accuracy and scalable analytics processes.