Senior Copywriter: Digital Innovation for Marketing

ICA World; Quilmes; On-site; ARS 1,200,000 - 2,400,000; Full time

Job summary

Mastercard is seeking a Senior Copywriter for the Advisors Creative Desk in Argentina. You will craft high-impact marketing copy across direct response, digital and traditional channels, ensuring brand alignment and strategic clarity.

You will lead creative development, collaborate with designers, and translate complex briefs into engaging content that drives action and resonates with clients and partners.

Qualifications

• Copy writing experience within a creative agency environment or for marketing purposes on client side
• Experience writing copy for direct response marketing
• Ability to concept new campaign copy in a variety of mediums
• Ability to translate marketing insights into compelling advertising campaigns

Responsibilities

• Provide leadership and convey the vision and values of the Marketing Services organization
• Develop copy for multiple communication channels including TV, online video, banners, social, and print
• Create and develop holistic, on-brand campaigns from start to finish
• Identify new opportunities and future trends in advertising and copy strategy

Skills

Copywriting

Creative thinking

Marketing copy

Direct response

Job description

Mastercard is seeking a Senior Copywriter for the Advisors Creative Desk in Argentina. You will craft high-impact marketing copy across direct response, digital and traditional channels, ensuring brand alignment and strategic clarity.

You will lead creative development, collaborate with designers, and translate complex briefs into engaging content that drives action and resonates with clients and partners.