Senior Copywriter & Creative Lead, Digital Campaigns

Mastercard Inc.; Argentina; On-site; ARS 1,116,000 - 1,786,000; Full time

Job summary

Mastercard is seeking a Copywriter within the Advisors Creative Desk of Marketing Services to craft compelling short and long form copy for a range of marketing programs. You will work across TV, online video, banners, social platforms, and print, translating strategic briefs into content that aligns with brand voice.

Collaboration with designers and a fast-paced environment are essential. The role emphasizes digital-first campaigns, proactive idea generation, and a strong understanding of

Qualifications

• Copy writing experience within a creative agency or marketing on client side.
• Experience writing copy for direct response marketing.
• Ability to concept new campaign copy across mediums.
• Understand marketing insights and translate into compelling campaigns that are digital-first.
• Combine conceptual thinking with high-quality content delivery.
• Collaborate with designers to ensure copy and design are cohesive.
• Interpret brand/style guidelines and apply to marketing messaging.
• Translate creative briefs into compelling content.

Responsibilities

• Provide leadership and convey the vision and values of the Marketing Services organization.
• Develop concepts and bring ideas to life across evolving communications channels.
• Deliver work to the highest standards and craft.
• Translate strategic briefs into on-brand copy.
• Execute across channels including TV, online video, banners, social, and print.
• Develop copy for direct response designed to drive action and conversion.
• Present work clearly in reviews and client meetings.
• Proactively bring ideas to grow the business.
• Create holistic and memorable creative campaigns from start to finish.
• Identify opportunities and future trends.

Skills

Copywriting

Creative direction

Medium-form writing

Digital advertising

Client presentation

Collaboration

Tools

Adobe Creative Suite

Job description

Mastercard is seeking a Copywriter within the Advisors Creative Desk of Marketing Services to craft compelling short and long form copy for a range of marketing programs. You will work across TV, online video, banners, social platforms, and print, translating strategic briefs into content that aligns with brand voice.

Collaboration with designers and a fast-paced environment are essential. The role emphasizes digital-first campaigns, proactive idea generation, and a strong understanding of