Marketing Advisory Lead: Data-Driven Campaigns

Mastercard Inc.; Argentina; On-site; ARS 92,241,000 - 138,361,000; Full time

Job summary

Mastercard Inc. in Argentina seeks a seasoned Advisors & Consulting Services professional to drive digital marketing initiatives, engage clients, and steer marketing services transformation. You will lead campaigns, analytics, and lifecycle management while collaborating across a global team.

The role emphasizes data-driven insights, creating measurable business impact and guiding transformations in marketing services for diverse industries.

Qualifications

• Experience in integrated marketing with a focus on digital marketing planning and data-driven implementation.
• Proven track record in managing client accounts and leading digital marketing solutions.
• Ability to plan and execute marketing strategies across key channels.
• Thrive in a matrix organization and manage internal and external stakeholders.
• Excellent communication and presentation skills.
• Innovative in ideating and launching digital marketing initiatives.
• Marketing degree or equivalent experience.
• Ability to communicate in English and the local office language.
• Eligible to work in the country and travel as needed.

Responsibilities

• Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
• Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
• Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact
• Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
• Ensure operational project execution within agreed milestones and budget
• Manage creative development and media planning, meeting high-quality standards aligned with client needs
• Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools
• Collaborate with internal and external marketing partners to support business growth

Skills

Integrated marketing

Digital marketing planning

Data-driven implementation

Client management

Project execution

Collaboration

Communication

Education

Marketing degree or equivalent

Tools

Data visualization tools

Job description

Mastercard Inc. in Argentina seeks a seasoned Advisors & Consulting Services professional to drive digital marketing initiatives, engage clients, and steer marketing services transformation. You will lead campaigns, analytics, and lifecycle management while collaborating across a global team.

The role emphasizes data-driven insights, creating measurable business impact and guiding transformations in marketing services for diverse industries.