Senior Copywriter, Advisors Creative Desk

Mastercard Inc.; Argentina; On-site; ARS 1,116,000 - 1,786,000; Full time

Job summary

Mastercard is seeking a Copywriter within the Advisors Creative Desk of Marketing Services to craft compelling short and long form copy for a range of marketing programs. You will work across TV, online video, banners, social platforms, and print, translating strategic briefs into content that aligns with brand voice.

Collaboration with designers and a fast-paced environment are essential. The role emphasizes digital-first campaigns, proactive idea generation, and a strong understanding of

Qualifications

• Copy writing experience within a creative agency or marketing on client side.
• Experience writing copy for direct response marketing.
• Ability to concept new campaign copy across mediums.
• Understand marketing insights and translate into compelling campaigns that are digital-first.
• Combine conceptual thinking with high-quality content delivery.
• Collaborate with designers to ensure copy and design are cohesive.
• Interpret brand/style guidelines and apply to marketing messaging.
• Translate creative briefs into compelling content.

Responsibilities

• Provide leadership and convey the vision and values of the Marketing Services organization.
• Develop concepts and bring ideas to life across evolving communications channels.
• Deliver work to the highest standards and craft.
• Translate strategic briefs into on-brand copy.
• Execute across channels including TV, online video, banners, social, and print.
• Develop copy for direct response designed to drive action and conversion.
• Present work clearly in reviews and client meetings.
• Proactively bring ideas to grow the business.
• Create holistic and memorable creative campaigns from start to finish.
• Identify opportunities and future trends.

Skills

Copywriting

Creative direction

Medium-form writing

Digital advertising

Client presentation

Collaboration

Tools

Adobe Creative Suite

Job description

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Overview

The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within D&S that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within D&S and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.

As a Copywriter you will have a creative flair, always seeking innovative and new content directions for our clients. You will relish working in a fast-paced environment and be able to manage multiple project deliverables. You will be skilled with short and long form copy for marketing purposes, and ideally have extensive experience with financial services copywriting.

The Role

• Provide leadership/motivation and convey the vision and values of the Marketing Services organization
• You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels.
• The work must always be executed to the highest of standards and craft.
• You should have the ability to comprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character.
• Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print.
• You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion
• You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings.
• Must be pro-active in bringing ideas that will help solve challenges and grow business.
• Develop holistic and memorable creative campaigns from start to finish
• Actively identify new opportunities and future trends

All About You

• Copy writing experience within a creative agency environment or for marketing purposes on client side
• Experience writing copy for direct response marketing
• Ability to concept new campaign copy in a variety of mediums
• Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
• Ability to combine conceptual creative thinking with high-quality content delivery
• Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
• Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
• Ability to interpret creative briefing documents and effectively translate into compelling content,
• Passionate about social media platforms, trends, technology and best practices
• Excellent organizational and communication skills
• A "maker" mentality, be curious and not afraid to try new methods
• Strong conceptual skills
• Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell).

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.