Search Media Analyst

Publicis Global Delivery (PGD); Comisión de Fomento de Perú; On-site; ARS 600,000 - 1,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Search Media Analyst to support the setup, execution, monitoring, optimization, and reporting of Paid Search campaigns across major search platforms. The role requires hands-on experience with campaign setup, keyword management, bidding, budgeting, optimization, and reporting.

Candidate should have 6 months to 3+ years of SEM experience, fluency in English (B2+), and familiarity with Google Ads, SA360, GA Editor, Microsoft Advertising, and related

Qualifications

• 6 months to 3+ years in Paid Search/SEM.
• Hands-on with Google Ads, SA360, GA Editor, Microsoft Advertising.
• Knowledge of campaign setup, keywords, bidding, budgets.
• Understanding of CTR, CPC, CPA, ROAS, and other metrics.
• English proficiency at least B2+.

Responsibilities

• Build, launch, and monitor Paid Search campaigns.
• Manage setup, keywords, match types, ad groups, targeting, bids, and budgets.
• Analyze search terms and manage negative keywords.
• Monitor pacing and performance against KPIs.
• Optimize campaigns to improve performance.
• QA and troubleshoot campaign setup or performance issues.
• Develop reports and provide actionable insights.

Skills

Paid Search

SEM

Keyword management

Bidding

Budget management

Optimization

Reporting

English proficiency

Tools

Google Ads

SA360

Google Ads Editor

Microsoft Advertising

Bing Ads

Job description

The Search Media Analyst is responsible for supporting the setup, execution, monitoring, optimization, and reporting of Paid Search campaigns across search advertising platforms.

We are looking for Paid Search professionals with 6 months to 3+ years of relevant experience and hands‑on exposure to campaign setup, keyword management, bidding, budget management, optimization, and reporting.

Key Responsibilities

• Build, launch, and monitor Paid Search campaigns.
• Manage campaign setup, keywords, match types, ad groups, targeting, bids, and budgets.
• Analyze search terms and manage negative keywords.
• Monitor campaign pacing and performance against key KPIs.
• Optimize campaigns to improve performance and achieve campaign objectives.
• Perform QA and troubleshoot campaign setup or performance issues.
• Develop reports and provide actionable insights.

Required Qualifications

• 6 months to 3+ years of relevant experience in Paid Search / Search Engine Marketing (SEM).
• Hands‑on experience with Google Ads, Search Ads 360 (SA360), Google Ads Editor, Microsoft Advertising (Bing Ads), or Microsoft Advertising Editor.
• Knowledge of campaign setup, keyword research, match types, negative keywords, bidding, budget management, optimization, and reporting.
• Understanding of key metrics such as CTR, CPC, CPA, CVR, ROAS, Impression Share, Quality Score, and Conversions.
• Familiarity with campaign objectives focused on traffic, performance, conversions, or sales.
• English proficiency of B2 or higher.

Preferred Qualifications

• Experience with tools such as Search Ads 360 (SA360), Google Ads Editor, Microsoft Advertising (Bing Ads), or Microsoft Advertising Editor.
• Experience optimizing campaigns and implementing different bidding strategies.
• Ability to analyze search terms, identify optimization opportunities, and translate performance data into actionable recommendations.
• Strong analytical thinking, attention to detail, communication, and problem‑solving skills.