Programmatic Media Analyst

Publicis Global Delivery (PGD); Comisión de Fomento de Perú; On-site; ARS 32,453,000 - 64,907,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Programmatic Media Analyst to support the setup, execution, monitoring, optimization, and reporting of digital programmatic campaigns. The ideal candidate has 6 months to 3+ years of hands-on experience with at least one DSP and is proficient in campaign setup, targeting, pacing, and measurement.

Responsibilities include building campaigns, monitoring budgets, QA checks, and delivering data-driven insights.

Qualifications

• 6 months to 3+ years of relevant experience in programmatic advertising.
• Hands-on experience with at least one DSP (e.g., DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Xandr).
• Knowledge of campaign setup, targeting, pacing, optimization, QA, and reporting.
• Understanding of CPM, CTR, CPA, ROAS, Reach, Frequency, Viewability, and Conversions.
• Familiarity with CM360, Floodlight/pixels, conversion tracking, and verification tools.
• English proficiency of B2 or higher.

Responsibilities

• Build, launch, and monitor programmatic campaigns.
• Manage campaign setup, targeting, budgets, bidding, and pacing.
• Perform QA before and after campaign launches.
• Monitor performance and optimize campaigns based on KPIs.
• Troubleshoot campaign delivery and performance issues.
• Develop reports and provide actionable insights.
• Collaborate with internal teams and stakeholders.

Skills

Programmatic advertising

DSP platforms

Campaign setup

Monitoring & optimization

Reporting

QA

Analytics

English communication

Tools

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

Xandr

Job description

The Programmatic Media Analyst is responsible for supporting the setup, execution, monitoring, optimization, and reporting of digital programmatic campaigns.

We are looking for programmatic professionals with 6 months to 3+ years of relevant experience and hands-on exposure to DSP platforms, campaign setup, monitoring, optimization, and reporting.

Key Responsibilities

• Build, launch, and monitor programmatic campaigns.
• Manage campaign setup, targeting, budgets, bidding, and pacing.
• Perform QA before and after campaign launches.
• Monitor performance and optimize campaigns based on KPIs.
• Troubleshoot campaign delivery and performance issues.
• Develop reports and provide actionable insights.
• Collaborate with internal teams and stakeholders.

Required Qualifications

• 6 months to 3+ years of relevant experience in programmatic advertising.
• Hands-on experience with at least one DSP, such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, or Xandr.
• Knowledge of campaign setup, targeting, pacing, optimization, QA, and reporting.
• Understanding of key metrics such as CPM, CTR, CPA, ROAS, Reach, Frequency, Viewability, and Conversions.
• Familiarity with CM360, Floodlight/pixels, conversion tracking, and verification tools is highly valued.
• English proficiency of B2 or higher.

Preferred Qualifications

• Experience across multiple DSPs.
• Experience with tools such as Campaign Manager 360, DoubleVerify, IAS, MOAT, or CHEQ.
• Understanding of audiences, brand safety, IVT, PMP/Programmatic Guaranteed, DCO, and campaign troubleshooting.
• Strong analytical thinking, attention to detail, communication, and problem-solving skills.