Remote Tracking Specialist — GTM & Data Integrity

Atomic Hr; Mar del Plata; A distancia; ARS 90.547.000 - 135.820.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Async-friendly team

Ownership of tracking infrastructure

Descripción de la vacante

Atomic Hr is seeking a Tracking Specialist to own the web analytics and pixel deployment architecture across multiple client brands in education and nonprofit sectors. You will implement tracking via GTM, ensure data collection accuracy from first click to CRM entry, and collaborate with the Data & Analytics team to scale the tracking workflow.

Ideal candidates have 3+ years in tracking within marketing/agency, GA4 proficiency, and a strong ability to translate complex technical concepts into

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Conocimientos

Tag management

GTM

Data layer implementation

GA4

Data integrity

Conversion tracking

Privacy & compliance

Communication skills

Education marketing experience

Herramientas

Google Tag Manager

GA4

CAPI (Meta)

Google Ads

TikTok Pixel

LinkedIn Insight Tag

Descripción del empleo

Atomic Hr is seeking a Tracking Specialist to own the web analytics and pixel deployment architecture across multiple client brands in education and nonprofit sectors. You will implement tracking via GTM, ensure data collection accuracy from first click to CRM entry, and collaborate with the Data & Analytics team to scale the tracking workflow.

Ideal candidates have 3+ years in tracking within marketing/agency, GA4 proficiency, and a strong ability to translate complex technical concepts into