Remote Senior Direct-Response Copywriter (DTC Ads)

Proppel; Argentina; Presencial; ARS 104.891.000 - 134.860.000; Jornada completa

Descripción de la vacante

Proppel, a fast-growing US-based men’s health brand, seeks a Senior Copywriter to craft high-converting copy for ads and funnels. This full-time contract role (40 hours/week, 100% remote) focuses on direct-response copy across Meta, YouTube, and AppLovin.

You’ll collaborate with strategists, designers, and editors to turn research into copy that stops the scroll and drives sales. You’ll develop hooks, angles, and CTAs, optimize landing pages and funnel copy, and iterate based on performance

Formación

• 4+ years writing direct-response copy for DTC or e-commerce brands across video, static, and funnel formats.
• Proven track record of ads and landing pages that performed at scale on paid traffic.
• Strong grasp of direct-response fundamentals (hooks, angles, offers, objection handling, and CTAs).
• Solid research habits to ensure copy sounds like the customer, not marketing.
• Comfort working independently, managing multiple briefs, and meeting deadlines remotely.
• Collaborative mindset with openness to feedback and a drive to improve.

Responsabilidades

• Write direct-response video scripts (UGC-style, talking-head, and AI-generated formats) optimized for Meta, YouTube, and AppLovin.
• Write headlines and body copy for static ads that stop the scroll and communicate the offer instantly.
• Write and optimize landing pages, advertorials, listicles, and funnel copy that stay congruent with the ads driving to them.
• Develop hook, angle, and CTA variations for structured creative testing.
• Mine customer reviews, community discussions, and competitor ads for voice-of-customer language and fresh angles.
• Iterate on winning ads and pages based on performance data, not opinion.

Conocimientos

Direct-response copy

DTC experience

Ad copy optimization

Research skills

Deadline management

Remote collaboration

Herramientas

Notion

Slack

Descripción del empleo

Proppel, a fast-growing US-based men’s health brand, seeks a Senior Copywriter to craft high-converting copy for ads and funnels. This full-time contract role (40 hours/week, 100% remote) focuses on direct-response copy across Meta, YouTube, and AppLovin.

You’ll collaborate with strategists, designers, and editors to turn research into copy that stops the scroll and drives sales. You’ll develop hooks, angles, and CTAs, optimize landing pages and funnel copy, and iterate based on performance