Copywriter

People Architects; Argentina; Presencial; ARS 90.783.000 - 136.174.000; Jornada completa

Descripción de la vacante

People Architects is seeking a remote Copywriter to support a fast-growing consumer products business with conversion-focused, compliant copy across email, SMS, ads, landing pages and scripts. You will write in a native English voice for the US market, ensuring brand consistency and legal compliance.

You will collaborate with design and lifecycle teams, craft hooks, adapt messages to stages of the customer journey, and build a library of proven copy.

Formación

• 3+ years of direct-response copywriting experience in DTC/e-commerce.
• Native-level English fluency with a strong US consumer voice.
• Portfolio with short-form and long-form copy (email, SMS, ads, landing pages).
• Experience using AI writing tools with editorial judgment.

Responsabilidades

• Own copy across the funnel including ad copy, hooks, emails, SMS, landing pages, and scripts.
• Write to the member's journey stages and adapt messaging accordingly.
• Ensure compliance-focused copy with required disclaimers in a regulated category.
• Lead AI-assisted writing while maintaining brand voice and quality.
• Collaborate with design and lifecycle teams for clear handoffs.

Conocimientos

Copywriting

Direct-response

Native English

Editorial judgment

Herramientas

Klaviyo

AI writing tools

Descripción del empleo

People Architects is partnering with a fast-growing, multi-brand consumer products company to recruit a Copywriter.

IMPORTANT: Professional proficiency in spoken and written English is required for this position. Candidates must be able to communicate effectively in English with US based team members and stakeholders.

Words are where this business wins and where its risk lives. Our launch runs on owned email and SMS first, then paid social — all of which is copy-led. Our positioning, “we sell the system, not the shot,” only works if the message is sharp, honest, and stage-aware.

In a regulated category, marketing claims are the one layer we fully own, so the Copywriter is also our first line of compliance discipline. We need a writer who can produce conversion-focused copy at volume while keeping it within the appropriate compliance guardrails.

Responsibilities

Funnel Copy

• Own copy across the funnel, including ad copy, hooks, primary text, scripts, email and SMS flows, landing pages, advertorials, quiz funnels, and VSL scripts

Journey-Stage Messaging

• Write to where the member is in their journey, including considering, honeymoon, plateau/side-effects, and off-ramp/maintenance stages
• Adapt the message, offer, and companion supplement focus based on the member's stage

Compliance-Focused Copy

• Write compliant copy by default
• Sell companion supplements based on their own structure/function merits
• Include required DISCLAIMERS
• Never position a supplement as counteracting a drug, replacing it, or keeping weight off after a drug is discontinued

AI-Forward Writing

• Use LLMs to draft, vary, and accelerate copy production
• Apply strong editorial judgment to refine AI-generated content while maintaining brand voice and quality
• Feed the creative team a steady stream of hooks and angles
• Partner closely with design and lifecycle teams to ensure copy is handed off clearly and efficiently

Brand Voice

• Maintain a knowledgeable, calm, and validating voice
• Avoid hype, fear-based messaging, and miracle promises

What You’ll Ship in Your First 90 Days

• Core warm-list email/SMS launch sequence and initial landing pages
• Running bank of tested ad hooks and angles for the performance team
• Voice-and-claims quick-reference guide for the broader team to use when creating copy
• 3+ years of direct-response copywriting experience in DTC/e-commerce, including email, SMS, paid social, and landing pages, with measurable results you can demonstrate
• Native-level English fluency with a strong understanding of the American consumer voice
• Portfolio demonstrating both short-form ad copy and long-form copy, such as advertorials, VSLs, or sales pages
• Demonstrated experience using AI writing tools with the editorial judgment to effectively edit and improve AI-generated content
• Highly detail-oriented with the ability to work calmly and effectively within compliance guardrails
• Several hours of daily overlap with US business hours

Preferred Qualifications

• Experience in health, wellness, supplements, or telehealth, particularly in claims-sensitive environments
• Lifecycle/CRM experience with Klaviyo, including email and SMS
• Familiarity with GLP-1 and weight-management audiences

How we work

• AI-forward by default. Small, senior, in-house team — you are a hands-on maker (individual contributor), not a manager. We hire doers who ship, not strategists who delegate.
• Velocity over perfection. We move in fast test-and-learn cycles. Output volume and iteration speed are as important as polish. You are comfortable producing many variations and killing what does not work.
• Compliance is the job, not a hurdle. This is a regulated health category. Every public-facing asset is pre-reviewed by legal counsel before it ships. You draft to survive that review — structure/function language only, required DISCLAIMERS in place, and you never fuse a companion supplement to the prescription drug.
• Remote with US overlap. Remote / offshore, contractor or full-time. You keep several hours of daily overlap with US business hours (roughly 9am–5pm ET) for live collaboration with the GM, media, and counsel.

Location

Remote

Equal Opportunity Statement: We are committed to a diverse and inclusive workplace. People Architects and our clients are equal opportunity employers and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Applicants for employment with any of People Architects or its clients will never be asked to provide money (even if reimbursable) as part of the job application or hiring process.