Remote Growth Lead for Argentina (Crypto/Blockchain)

CryptoproNetwork; Buenos Aires; Híbrido; ARS 1.800.000 - 3.600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work-from-home arrangement

Competitive salary

Equal opportunity employer

Global team exposure

Descripción de la vacante

Binance in Argentina is seeking an experienced Marketing Lead to drive regional and local campaigns, partnering with internal teams to meet business objectives. You will localize campaigns with global marketing efforts to grow the user base and increase brand awareness across local audiences.

You will manage strategic marketing partnerships, run offline and online activities, and surface product insights to improve the user funnel. A passion for crypto and independent execution are essential.

Formación

• Fluency in Spanish and English.
• Minimum 5 years of marketing experience.
• Execution-oriented mindset.
• Strong interest and knowledge in crypto/blockchain/technology.
• Ability to work independently.
• Marketing degree is a plus.
• Strong coordination and strategic marketing mindset.
• Experience with online and offline marketing, social media, community management, and events.
• Proven experience in growing and managing user base.

Responsabilidades

• Manage development and execution of regional and local product campaigns with internal stakeholders.
• Localize campaigns with global marketing to drive user growth.
• Grow strategic marketing partner relationships, channel experiments, audience messaging, and spend accountability.
• Map out the user journey to increase funnel conversion through education and campaigns.
• Ideate and optimize growth via paid acquisition, retargeting, and product optimizations across web and app.
• Plan and execute online and some offline marketing activities, events, and campaigns for local audiences.
• Grow our user base and increase brand awareness in fun, creative and informative ways.
• Monitor campaign progress and results using data analysis and user feedback.
• Manage new media partnerships end-to-end to drive measurable growth.
• Explore new channels, creatives and ideas for optimization and acquisition growth.
• Help shape the brand in Argentina.

Conocimientos

Spanish fluency

English fluency

5+ years marketing experience

Crypto / blockchain knowledge

Independent worker

Marketing degree is a plus

Educación

Marketing degree

Descripción del empleo

Binance in Argentina is seeking an experienced Marketing Lead to drive regional and local campaigns, partnering with internal teams to meet business objectives. You will localize campaigns with global marketing efforts to grow the user base and increase brand awareness across local audiences.

You will manage strategic marketing partnerships, run offline and online activities, and surface product insights to improve the user funnel. A passion for crypto and independent execution are essential.