Remote GA4 & GTM Analytics Specialist

Medallia; Buenos Aires; Remote; ARS 92,724,000 - 154,540,000; Full time

Benefits offered by this job

Remote role

Job summary

Medallia is hiring a Data Analyst with GA4 and GTM experience for a remote role supporting an education-focused marketing agency. You will own tag management, conversion tracking, and data integrity across client websites, ensuring accurate measurement from click to CRM entry.

The role emphasizes GA4 event configuration, server-side tagging when beneficial, and privacy compliance (GDPR/CCPA). Strong communication skills to explain technical concepts to non-technical teams are essential.

Qualifications

• 3+ years hands-on tracking or web analytics in a marketing/agency setting.
• GTM containers, triggers, data layer, and server-side tagging experience.
• Experience planning, deploying, troubleshooting conversion tracking across major ad platforms with Pixel and CAPI.
• GA4 event configuration and DebugView proficiency.
• HTML/CSS/JS for tag troubleshooting; GTM Preview and web dev tools proficiency.
• Understanding GDPR/CCPA and consent management; impact on KPIs.
• Analytical, growth-minded, able to translate technical concepts for non-technical audiences, with education marketing experience valued.

Responsibilities

• Own tag management & deployment in GTM across multi-client environment; implement server-side tagging when it improves measurement.
• Own conversion tracking & platform integration; configure events for leads, applications, inquiries across Meta, Google Ads, TikTok, LinkedIn, Snapchat.
• Own QA, debugging & data integrity; audit tags and data discrepancies; verify events in GA4 DebugView before campaigns go live.
• Own data privacy compliance; manage cookie consent banners and consent mode across client sites; monitor privacy regulation changes.
• Support documentation & cross-team enablement; maintain tagging plans, naming conventions, QA checklists; translate business requirements into tracking solutions.

Skills

3+ years analytics

GTM containers

Server-side tagging

GA4 experience

HTML/CSS/JS

Data privacy knowledge

Communication to non-technical

Tools

GA4

Google Tag Manager

CAPI

Server-side tagging

Job description

Medallia is hiring a Data Analyst with GA4 and GTM experience for a remote role supporting an education-focused marketing agency. You will own tag management, conversion tracking, and data integrity across client websites, ensuring accurate measurement from click to CRM entry.

The role emphasizes GA4 event configuration, server-side tagging when beneficial, and privacy compliance (GDPR/CCPA). Strong communication skills to explain technical concepts to non-technical teams are essential.