Remote DTC Paid Search Lead — Own the Funnel

Sweat Pants Agency LLC; Ciudad de Mendoza; Remote; ARS 139,086,000 - 231,811,000; Full time

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce, remote. You will own client Google accounts end to end, including strategy, execution, reporting, and direct client communication.

You will own the whole funnel, optimize CPA/ROAS, manage brand vs non-brand, and collaborate on landing pages, feeds, and tracking. You’ll use GA4, GTM, and Claude AI to ship scalable results.

Qualifications

• Audit every takeover with real review: campaign and ad group structure, keywords vs search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking.
• Own both brand and non-brand as separate businesses and report them separately for actionable insights.
• Familiar with PMax, Shopping, and attribution concepts; able to interpret incremental CAC and separate branded from non-branded impact.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and the client's direct contact; budgets run from $5k/mo to six figures.
• Audit before you touch anything; provide a Loom walkthrough to the client explaining findings and plans.
• Keep Google's automation on a leash; audit auto applied recommendations and assets regularly.
• Own the feed and tracking: Merchant Center hygiene, product titles, promotions, GA4/GA tracking, and Shopify integrations.
• Build landing pages and scripts as needed to remove bottlenecks and improve performance.

Tools

GA4

GTM

Claude AI

Shopify

Job description

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce, remote. You will own client Google accounts end to end, including strategy, execution, reporting, and direct client communication.

You will own the whole funnel, optimize CPA/ROAS, manage brand vs non-brand, and collaborate on landing pages, feeds, and tracking. You’ll use GA4, GTM, and Claude AI to ship scalable results.