End-to-End DTC Paid Search Strategist (Remote)

Sweat Pants Agency LLC; Neuquén; Remote; ARS 108,178,000 - 185,448,000; Full time

Job summary

Sweat Pants Agency LLC is seeking a Paid Search Strategist for DTC eCommerce with remote work. You will own Google accounts end to end, communicate results directly to clients, and defend strategic decisions around attribution and incremental impact.

You will manage brand and non-brand campaigns separately, oversee feeds and tracking, and build pages and scripts as needed. You will work with around 50 DTC/eCommerce brands, handle substantial monthly budgets, and operate across Google Ads, GA4,

Qualifications

• Own a set of DTC accounts as the strategist, buyer, and client’s direct contact.
• Audit before touching anything: structure, keywords, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking.
• Run brand and non-brand as separate businesses; report them separately.
• Know what PMax is actually doing and separate branded vs non-branded volume.
• Keep Google’s automation on a leash; audit auto-enabled features and sitelinks.
• Own the feed and the tracking: GA4, GTM, and conversions across Shopify.
• Diagnose bottlenecks and fix issues across creative, offers, AOV, landing pages, checkout, and tracking.
• Build landing pages, scripts, and reporting tools as needed.

Responsibilities

• Own a set of DTC accounts end to end as strategist, buyer, and client contact.
• Present results, plan, and reasoning directly to clients; own the outcome.
• Audit accounts before work begins and walk clients through findings.
• Manage both brand and non-brand campaigns with clear separation and reporting.
• Speak to attribution and defend the chosen model; focus on incremental impact.
• Maintain ownership of feeds, tracking, and shopping performance.
• Identify bottlenecks and implement fixes across site and campaigns.

Skills

Account management

Digital marketing strategy

Analytics focus

Client communication

Tools

Google Ads

GA4

GTM

PMax

Shopify

Job description

Sweat Pants Agency LLC is seeking a Paid Search Strategist for DTC eCommerce with remote work. You will own Google accounts end to end, communicate results directly to clients, and defend strategic decisions around attribution and incremental impact.

You will manage brand and non-brand campaigns separately, oversee feeds and tracking, and build pages and scripts as needed. You will work with around 50 DTC/eCommerce brands, handle substantial monthly budgets, and operate across Google Ads, GA4,