Remote DTC Growth Lead, Paid Search & Full-Funnel

1801 Haleon Argentina S.A.; Santa Fe Capital; À distance; ARS 139 086 000 - 231 811 000; Plein temps

Résumé du poste

Sweat Pants Agency Llc is hiring a Paid Search Strategist for DTC eCommerce with a remote setup. You will own accounts end-to-end, communicate directly with clients, and drive account-wide improvements across Google Ads, Shopping, YouTube, and related assets.

You will lead audits, manage brand vs non-brand strategies, and build practical assets and landing pages using AI tools, while operating across time zones to serve US Eastern hours.

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce.
• Fluent across the full stack: Search, Shopping, PMax, YouTube, Merchant Center, GA4, GTM.
• Proficient with AI tools for building landing pages and assets.

Responsabilités

• Own a set of DTC accounts as strategist, buyer, and client contact; budgets from $5k/mo to six figures.
• Maintain direct client relationship; present results, plans, and reasoning.
• Audit accounts before touching them; review structure, keywords, negatives, bidding, feed health, landing pages, tracking.
• Separate brand and non-brand campaigns; report them distinctly.
• Understand PMax dynamics and avoid misattributing incremental CAC.
• Manage feed and tracking; ensure GA4/GTMs are accurate.
• Diagnose bottlenecks and build required assets: landing pages, scripts, and reports.
• Build and ship landing pages with AI; leverage automation carefully.

Connaissances

DTC Google Ads

Client relationship management

Account auditing

Brand vs non-brand strategy

PMax optimization

GA4/Tag tracking

Landing page builds

AI-assisted marketing

Outils

Shopify

Claude or similar AI tools

Description du poste

Sweat Pants Agency Llc is hiring a Paid Search Strategist for DTC eCommerce with a remote setup. You will own accounts end-to-end, communicate directly with clients, and drive account-wide improvements across Google Ads, Shopping, YouTube, and related assets.

You will lead audits, manage brand vs non-brand strategies, and build practical assets and landing pages using AI tools, while operating across time zones to serve US Eastern hours.