Remote DTC Growth Leader: Full-Funnel Google Ads

Impulso Media; Tandil; Remote; ARS 139,086,000 - 216,357,000; Full time

Job summary

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to own end-to-end paid campaigns for DTC brands. You will speak directly with clients, defend your decisions, and drive revenue growth through rigorous attribution and experimentation.

This remote role requires fluency in GA4, GTM, Shopify, feed management, and PMax optimization. You’ll audit, build, and ship landing pages and scripts, while maintaining ownership of the results.

Qualifications

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
• Audit campaigns and account structure before touching anything, including keywords, negatives, bidding, and tracking.
• Run brand and non-brand as separate businesses with clear reporting.
• Know what PMax is actually doing and separate branded vs non-branded impact.
• Keep Google's automation in check and audit auto recommendations and assets.
• Own the feed (Merchant Center hygiene, titles, promotions).
• Own the tracking (GA4, GTM, Shopify imports, enhanced conversions, offline conversions).
• Diagnose bottlenecks and build the fixes (landing pages, scripts, reporting).
• Build the things the account needs to remove constraints.

Responsibilities

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
• Audit before touching anything and Loom a walkthrough to the client describing findings.
• Run brand and non-brand as separate businesses and report them separately.
• Understand PMax and attribution, avoiding noisy blended metrics.
• Maintain control over Google automation and feed/tracking quality.
• Build landing pages, scripts, and data-driven reports as needed.

Skills

Google Ads management

Data-driven marketing

Client communication

Attribution analysis

PMax optimization

Tools

GA4

GTM

Shopify

Job description

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to own end-to-end paid campaigns for DTC brands. You will speak directly with clients, defend your decisions, and drive revenue growth through rigorous attribution and experimentation.

This remote role requires fluency in GA4, GTM, Shopify, feed management, and PMax optimization. You’ll audit, build, and ship landing pages and scripts, while maintaining ownership of the results.