Personalization & Analytics Engineer — A/B Testing & Data

AgileEngine, LLC.; Ciudad de Mendoza; On-site; ARS 136,430,000 - 212,224,000; Full time

Benefits offered by this job

Professional growth

Competitive USD-based compensation

Selection of exciting projects

Flextime

Job summary

AgileEngine in Mendoza, Argentina, seeks a Senior Web Analytics Engineer to lead technical development, QA, and deployment of A/B tests and personalization campaigns with Adobe Target.

You will own tagging with Launch or Google Tag Manager, implement data layers, and enable deep cross-channel reporting via CJA. Collaboration with marketing/UX and thorough QA are essential for success.

Qualifications

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences).
• Solid experience with Tag Management Systems, specifically Adobe Launch.
• Working experience configuring and analyzing data within CJA or Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C) and event tracking.
• Strong QA and data validation skills.

Responsibilities

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Launch or Google Tag Manager.
• Implement data layers and configure rules/extensions for accurate behavioral tracking across web and mobile.
• Configure data connections and Data Views within CJA for deep, cross-channel reporting.
• Collaborate with marketing and UX to assess feasibility of experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Skills

Web analytics

A/B testing

Data validation

QA processes

Cross-functional collaboration

Tools

Adobe Target

Launch (Data Collection)

Google Tag Manager

Adobe Analytics (Omniture)

Customer Journey Analytics (CJA)

Job description

AgileEngine in Mendoza, Argentina, seeks a Senior Web Analytics Engineer to lead technical development, QA, and deployment of A/B tests and personalization campaigns with Adobe Target.

You will own tagging with Launch or Google Tag Manager, implement data layers, and enable deep cross-channel reporting via CJA. Collaboration with marketing/UX and thorough QA are essential for success.