Performance Marketing Specialist

Floowi; Argentina; Remoto; ARS 92.724.000 - 139.086.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary in USD

Remote-first flexibility

PTO and US holidays

Descrizione del lavoro

Floowi seeks a hands-on Performance Marketing Specialist to lead paid acquisition for an early-stage SaaS company. You will own Meta Ads campaigns, ensure robust tracking, and optimize the entire funnel from first impression to paid signup and activation.

Build data-driven strategies and scalable growth plans. You will establish reliable conversion tracking, run AB tests, and develop creative concepts, landing-page experiments, and reporting dashboards.

Competenze

• Proven SaaS customer acquisition campaigns with strong CAC focus.
• Experience mapping and optimizing the full signup-to-paid funnel.
• Hands-on Meta Ads Manager with budget planning and scaling.
• Strong analytics, dashboards, and performance reporting.
• Experience designing video ad strategies and creative testing.

Mansioni

• Build, launch, and optimize Meta Ads campaigns across funnels.
• Audit and maintain reliable conversion tracking via Pixel and API.
• Analyze CAC and funnel bottlenecks to improve signup-to-paid conversions.
• Develop and test creative concepts and video hooks for ads.
• Run landing-page optimization and A/B tests to boost signups.
• Create dashboards to track CAC, conversions, and growth metrics.
• Identify high-performing audiences and allocate budget accordingly.

Conoscenze

Meta Ads Manager

CAC optimization

Funnel analytics

AB testing

Landing pages

Video ads strategy

Email sequences

Strumenti

Meta Pixel

Conversions API

Descrizione del lavoro

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

About our Client

Our client offers an all-in-one SaaS platform for content teams, video and creative agencies, and freelancers. The platform combines project management, file storage, creative review workflows, client collaboration, and social media publishing to help creative professionals manage their work in one place.

Short Description

We are looking for a hands-on Performance Marketing Specialist to build and execute a paid acquisition strategy for an early-stage SaaS company. This role focuses on acquiring customers through Meta Ads, establishing reliable conversion tracking, and optimizing the full customer journey from the first ad impression to signup, activation, and paid subscription. You will use campaign performance and funnel data to identify growth opportunities, test creative concepts, and improve conversion rates. The goal is to establish a measurable, repeatable acquisition process and develop a data-driven strategy for scaling customer growth.

Location

100% Remote (LATAM only)

Language Requirements: Advanced English (C1+)

Schedule: Full-time, aligned with EST

Start Date: ASAP

Compensation & Benefits

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• PTO and paid U.S. holidays

Responsibilities

• Build, launch, and manage Meta Ads campaigns from the ground up, including audience targeting, budget allocation, creative testing, optimization, and scaling.
• Establish, audit, and maintain reliable conversion tracking across Meta Ads, the website, and the SaaS signup funnel using Meta Pixel, Conversions API, and custom conversion events.
• Analyze the full customer acquisition funnel, from ad engagement and signup through activation and paid conversion, to identify bottlenecks and improve conversion rates.
• Develop and execute a structured creative testing strategy, using performance data and customer insights to recommend video concepts, hooks, messaging angles, and ad formats.
• Implement landing page optimization and A/B testing initiatives to improve signup rates and subscription conversions.
• Build reporting dashboards to track customer acquisition cost (CAC), conversion rates, and other key SaaS growth metrics, translating findings into actionable acquisition strategies.
• Identify high-performing audiences, campaigns, and creatives to guide future growth investments and scaling decisions.

Qualifications

• Proven experience running customer acquisition campaigns for SaaS businesses, with a strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels.
• Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling.
• Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation.
• Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing.
• Proficiency in analytics and performance reporting, including the ability to build dashboards and interpret key SaaS growth metrics.
• Experience developing creative strategies for paid social advertising, particularly video ads, is a plus.
• Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion is a plus.
• Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses is a plus.