Growth Marketing Specialist - CS0812

Remote Hero; Argentina; Presencial; ARS 25.276.000 - 28.646.000; Jornada completa

Descripción de la vacante

Remote Hero is seeking a Growth Marketing Specialist to own the lead generation engine end-to-end—from Meta ads and paid search to funnel building, CRM automation, and outbound prospecting. This hands-on, execution-focused role requires taking direct ownership of multiple channels with minimal oversight.

This remote position replaces agency-backed tasks and demands full-time work in US Eastern Time hours. Candidate must be highly autonomous and data-driven to optimize CPL, funnel performance,

Formación

• 3+ years of dedicated, hands-on Meta Ads Manager experience (within the last 3 years).
• 3-5 years total experience in growth, performance, or digital marketing.
• Hands-on Paid Search & SEO expertise (Google Ads, SEO, and AEO).
• Proven funnel-building experience—landing pages and nurture sequences.
• Ability to work full-time during US Eastern Standard Time hours.
• Self-directed with the ability to own multiple channels with minimal guidance.

Responsabilidades

• Meta Ads end-to-end setup, launch, and optimization.
• Oversee Google Ads campaigns and develop SEO/AEO strategies.
• Build and optimize funnels with landing pages, opt-ins, and nurture sequences (GoHighLevel).
• Run outbound/prospecting on LinkedIn; utilize Apollo for list-building and sequences.
• Support partner/referral program outreach and SMS campaign coordination.
• Monitor CPL, conversion rates, funnel performance, and test creative and targeting.

Conocimientos

Meta Ads Manager

Growth Marketing

Paid Search

SEO/AEO

Funnel Building

Independent / Self-Directed

LinkedIn Marketing

Herramientas

GoHighLevel (GHL)

Apollo

Descripción del empleo

Location: Remote – Must work Eastern Time hours

Compensation: $1,500 – $1,700 USD per month (depending on experience)

About the Client

A technology-forward financial services firm focused on credit education and dispute tracking. They use cutting-edge tools to streamline the credit repair journey for both B2B and B2C clients — and they're looking for a high-ownership professional to build, optimize, and scale their internal automation ecosystem.

About the Role

We're looking for an experienced Growth Marketing Specialist to own our lead generation engine end-to-end—from Meta ads and paid search to funnel building, search optimization, CRM automation, and outbound prospecting. This is a hands‑on, execution-focused role for someone who can take direct ownership of multiple channels with minimal oversight.

This role replaces functions previously handled by outside contractors. You will be taking full-time, direct ownership of activities we’ve been running through agency partners, making this a true "build-and-own" position rather than a support seat.

Key Responsibilities

• Meta Ads (Primary Focus): Set up, launch, and manage Meta (Facebook/Instagram) ad campaigns end-to-end, including audience targeting, creative rotation, budget allocation, and ongoing performance optimization.
• Paid Search & Search Optimization: Oversee Google Ads campaigns while building strategies for SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) to drive organic visibility and high-intent inbound traffic.
• Funnel & Automation Execution: Build and optimize marketing funnels (landing pages, opt-ins, nurture sequences) and leverage platforms like GoHighLevel (GHL) to create automated workflows, pipelines, and campaigns.
• Outbound Prospecting & LinkedIn: Utilize Apollo for outbound list building and sequence management; execute LinkedIn marketing strategies (paid and/or organic) to generate inbound interest.
• Channel Partners & Outreach: Support partner/referral program outreach and track SMS/texting outreach campaigns (working alongside our external vendor).
• Analytics & Optimization: Monitor core performance metrics (CPL, conversion rates, funnel drop-off, search rankings) and continuously test creative, copy, and targeting across all active channels.

Required Skills & Qualifications

• 3+ years of dedicated, hands‑on Meta Ads Manager experience (specifically within the last 3 years to ensure current, relevant expertise in the platform).
• 3-5 years total experience in growth, performance, or digital marketing.
• Paid Search & SEO Expertise: Hands‑on experience with Google Ads, search engine optimization (SEO), and an understanding of answer engine optimization (AEO).
• Funnel Building: Proven ability to design, launch, and convert landing pages and email/SMS nurture sequences.
• Work Schedule: Ability to work full‑time during US Eastern Standard Time (EST) hours.
• Self-Directed: Comfortable taking full ownership of multiple channels with minimal hand‑holding.

Nice‑to‑Have Skills

• Working knowledge of GoHighLevel (GHL) for pipeline management and automated workflows.
• Experience with Apollo for outbound list prospecting and email sequencing.
• Experience running or scaling partner/referral programs.