Marketing Lead - B2B SaaS Content & Growth Manager

Listo; Argentina; Remote; ARS 91,695,000 - 152,826,000; Full time

Job summary

Listo is seeking a growth-focused marketer to own and execute Listo's organic growth engine. You will plan and implement strategy across brand, positioning, and go-to-market, driving a qualified B2B pipeline without paid acquisition.

You will lead technical SEO, content strategy, and AI search initiatives, while building LinkedIn leadership content and ensuring content ranks, earns citations, and fuels demand. Remote-friendly environment with global impact.

Qualifications

• 3–6 years driving B2B SaaS growth with hands-on SEO experience
• Content engines that drive real organic traffic and pipeline
• Experience with AEO/GEO and AI search like Google AI Overviews/ChatGPT
• Fluent/native English written and spoken
• Background in hospitality, sports, entertainment, or venue tech is a plus

Responsibilities

• Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition
• Lead SEO and AI Search Optimization (AEO/GEO): technical SEO, keyword strategy, content clusters, structured data, and link building to grow visibility
• Own the content engine: blog posts, landing pages, case studies, and customer stories that rank and generate demand
• Build LinkedIn thought leadership for Listo and its leadership team, owning B2B social distribution
• Improve the inbound funnel through conversion optimization, landing page experiments, and nurture
• Track organic performance and act on the data
• Partner with Sales, Product, CS and leadership to turn buyer questions into content opportunities

Skills

Technical SEO

Content strategy

Keyword research

Link building

B2B marketing

LinkedIn growth

Analytics

HubSpot

Tools

Google Search Console

GA4

Ahrefs

Semrush

HubSpot

Job description

Great products deserve great storytellers. Listo runs behind the scenes at stadiums, arenas, and hotels used by NFL, NBA, and NHL teams, plus brands like Marriott, Hyatt, and Live Nation, and we want someone who can bring that story to life across social and video.

This role is equal parts strategist and creator: you'll plan the content and then actually make it happen.

WHAT YOU'LL DO

• Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition
• Lead SEO and AI Search Optimization (AEO/GEO): technical SEO, keyword strategy, content clusters, structured data, and link building to grow Domain Rating and visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews
• Own the content engine: blog posts, landing pages, case studies, and customer stories that rank, get cited, and generate demand
• Build LinkedIn thought leadership for Listo and its leadership team, owning B2B social distribution that drives awareness and pipeline
• Improve the inbound funnel through conversion optimization, landing page experimentation, and nurture
• Track organic performance (rankings, traffic, backlinks, AI visibility, conversions, pipeline) and act on the data
• Partner with Sales, Product, Customer Success, and leadership to turn buyer questions into content and growth opportunities, testing new channels along the way

WHAT WE'RE LOOKING FOR

• 3-6 years driving B2B SaaS growth (organic, inbound, SEO, or content-led marketing) with hands‑on SEO experience: technical SEO, content strategy, keyword research, link building, authority growth
• Content engines that drive real organic traffic and pipeline, plus strong B2B LinkedIn instincts, including founder/exec thought leadership and distribution
• Experience with AEO/GEO and AI search, tracking how ChatGPT, Google AI Overviews, Perplexity, and Gemini are reshaping discovery
• Fluent in Google Search Console, GA4, Ahrefs or Semrush, and HubSpot, with a sharp analytical mind: rankings, referring domains, conversion rates, attribution, and you know what to change
• Compelling B2B writer, native‑level spoken and written English
• Background in hospitality, sports, entertainment, or venue tech is a strong plus; you move fast, experiment constantly, and don't wait for permission

WHY YOU'LL LIKE IT HERE

• Full ownership of Listo's organic growth engine, building the inbound strategy from scratch
• Work with some of the biggest names in sports, hospitality, and entertainment
• Remote‑first and flexible around time zones
• Direct line to leadership and real influence over strategy
• Competitive pay for a remote, global role