Marketing Analytics & Data Storytelling (CPG)

Power Digital Marketing

Argentina

A distancia

ARS 1.200.000 - 1.800.000

Jornada completa

Hace 6 días

Sé de los primeros/as/es en solicitar esta vacante

Recibe más respuestas de empleadores

Envía un currículum específico para el puesto de trabajo en cuestión de minutos.

Descripción de la vacante

Power Digital Marketing is seeking a Marketing Analytics Specialist to build automated reports and translate data into actionable client insights. The role focuses on ecommerce, B2B, and B2C metrics, using marketing platform data to drive optimization and performance storytelling.

Candidates should have 2+ years in marketing analytics, strong Excel/Sheets, and experience with Looker, Tableau, PowerBI, or Google Data Studio.

Formación

Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
2+ years of experience in marketing analytics or digital marketing.
Strong understanding of digital marketing metrics, campaign structures, and customer journey.
Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.).
Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.).
Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio.
Understanding of statistical concepts like regression modeling, test/control analysis, etc.
Experience creating performance presentations and conveying data narratives.
Ability to work independently and as part of a team.
Strong attention to detail and analytical thinking.

Responsabilidades

Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations.
Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights.
Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations.
Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions.
Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders.
Utilize Google Sheets and other tools for sophisticated data manipulation and analysis.
Simplify and present findings eloquently with a focus on connecting data to business outcomes.
Employ AI technologies to enhance reporting capabilities and generate deeper insights.
Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities.