Marketing Data Analyst — Insights & Reporting

Powerdigitalmarketing; Argentina; Presencial; ARS 90.697.000 - 136.046.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Marketing Analytics professional to build automated reports across eComm, B2B, and B2C, analyze data from marketing platforms, and deliver data-driven insights that drive client performance. This role focuses on actionable recommendations, compelling data visualizations, and clear storytelling for diverse stakeholders.

You will work with tools like Looker, Tableau, Power BI, and Google Data Studio, leveraging AI and Nova ecosystem features to optimize reporting with

Formación

• Bachelor's degree in Marketing, Business Administration, Analytics or related field.
• 2+ years of experience in marketing analytics or digital marketing.
• Strong understanding of digital marketing metrics, campaign structures, and customer journey.
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics).
• Advanced Excel/Google Sheets skills for data manipulation and analysis.

Responsabilidades

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations.
• Access and analyze data directly from marketing platforms to identify meaningful performance insights.
• Create and update weekly, monthly, and quarterly performance decks with data storytelling and actionable recommendations.
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions.
• Transform complex data into clear, concise visualizations for clients and internal stakeholders.
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis.
• Simplify and present findings with a focus on connecting data to business outcomes.
• Employ AI technologies to enhance reporting capabilities and generate deeper insights.
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities.

Conocimientos

Data analysis

Reporting

Data visualization

Excel

Power BI

Tableau

Looker

Google Data Studio

English proficiency

Communication

Educación

Bachelor's degree in Marketing, Business Administration, Analytics

Herramientas

Looker

Tableau

Power BI

Google Data Studio

Descripción del empleo

Power Digital is seeking a Marketing Analytics professional to build automated reports across eComm, B2B, and B2C, analyze data from marketing platforms, and deliver data-driven insights that drive client performance. This role focuses on actionable recommendations, compelling data visualizations, and clear storytelling for diverse stakeholders.

You will work with tools like Looker, Tableau, Power BI, and Google Data Studio, leveraging AI and Nova ecosystem features to optimize reporting with