Lifecycle Marketing Manager

RYZ Labs; Argentina; Presencial; ARS 86.770.405 - 115.693.874; Jornada completa

Descripción de la vacante

RYZ Labs is looking for a Lifecycle Marketing Manager in Argentina to drive growth through email and SMS channels. The role demands 3+ years in DTC eCommerce marketing, focusing on owning and optimizing the strategy and execution of programs through Klaviyo.

The ideal candidate has strong copywriting skills, a flair for digital design, and fluency with AI tools. You'll work closely with leadership to enhance brand messaging and performance metrics.

Formación

• 3+ years of experience with email and SMS programs in DTC eCommerce.
• Expert in Klaviyo including flows, segmentation, campaigns.
• Ability to write engaging content tailored to an aspirational audience.

Responsabilidades

• Own strategy and execution of email and SMS programs.
• Manage and improve Klaviyo infrastructure using historical data.
• Write copy in brand voice and design mobile-optimized templates.

Conocimientos

Klaviyo proficiency

Copywriting skills

Digital email design

English communication (fluent)

AI tools fluency

Herramientas

Shopify

HTML/CSS

SMS platforms (Postscript, Attentive)

Descripción del empleo

RYZ Labs is seeking a dynamic Lifecycle Marketing Manager who can help drive growth and maximize revenue by taking full, end-to-end ownership of our email and SMS channels. This role is ideal for a self-directed professional with a strong background in DTC eCommerce who can combine strategic data analysis, compelling copywriting, and clean design to elevate an already high-performing lifecycle program.

Required Qualifications

Preferred Qualifications

Key Responsibilities

• Own the end-to-end strategy, execution, and optimization of all email and SMS programs, working directly with the founder and collaborating locally with our Buenos Aires-based Creative Director.
• Manage and continuously improve a solid, existing Klaviyo infrastructure (including live welcome series, abandoned cart, post-purchase, and win-back flows) using years of clean historical data.
• Write all email and SMS copy in Noémie’s brand voice (refined, warm, and confident) and build visually compelling, mobile-optimized email templates and layouts.
• Execute advanced list segmentation, personalization strategies, on-site pop-ups, and rigorous A/B testing to drive first-party data capture and list growth.
• Monitor channel health and deliverability metrics (list hygiene, domain health, inbox placement) while delivering comprehensive weekly and monthly lifecycle performance reports.
• Actively integrate AI tools into daily workflows (for copy drafts, layout ideation, and creative iteration) to accelerate production speed without sacrificing luxury-brand quality.

Job Requirements 2

• 3+ years of experience running end-to-end email and SMS programs for a DTC eCommerce brand.
• Deep, expert-level proficiency with Klaviyo (flows, advanced segmentation, campaigns, and native analytics).
• Strong copywriting skills with the ability to write highly engaging, on-brand content tailored to an aspirational audience.
• Proficient in digital email design with an eye for clean, modern, and mobile-optimized layouts.
• Fluent English communication skills (written and spoken), as all direct leadership communication is in English.
• Strong self-direction and autonomy, with the ability to run a comprehensive marketing program independently without hand-holding.
• AI Fluency, active use of AI tools as a core part of your daily workflow (for copy drafts, layout ideation, and creative iteration) to move meaningfully faster without sacrificing quality.

Job Requirements 3

• Experience working with DTC fashion, beauty, accessories, or fine jewelry brands is a strong plus.
• Prior experience managing a lifecycle marketing program completely solo within a fast-moving environment is a plus.
• Technical proficiency with Shopify (our store platform) and basic knowledge of HTML/CSS for email templating.
• Familiarity with specialized SMS/MMS platforms such as Postscript or Attentive.
• Experience managing dedicated list growth and pop-up software (such as Privy, Justuno, or native Klaviyo forms).