LATAM Digital Growth Lead - Sports & Monetization

Trafilea; Quilmes; Hybrid; ARS 1,800,000 - 3,000,000; Full time

Job summary

Skydance’s TNT Sports unit seeks a Manager for Digital Product LATAM to lead performance, growth and monetization of digital products across YouTube, Instagram, TikTok, Facebook and X in Spanish-speaking LATAM. Argentina, Mexico and Chile are initial focus markets with potential regional expansion.

The role requires strong analytics, cross-market strategy and collaboration with global platform partners, rights holders and commercial teams to maximize audience and revenue.

Qualifications

• 7+ years in digital/social media
• Advanced English and Spanish
• Strong analytics: Excel, data viz, social analytics tools
• Knowledge of football and Spanish-speaking LATAM sports media
• Strong storytelling and presentation skills (PowerPoint)

Responsibilities

• Define KPIs and targets per country, platform and product/program.
• Build automated dashboards with daily performance visibility for local newsrooms and regional leadership.
• Lead a structured testing agenda; scale successful market learnings.
• Run regular performance reviews with content teams; promote AI for efficiency.
• Be main contact with platforms (YouTube, Meta, TikTok) for LATAM.
• Coordinate with rights holders and competitions on content protection and rights usage.
• Partner with ad sales and content teams to grow digital revenue; lead live broadcasts on digital platforms.

Skills

Advanced English

Advanced Spanish

Excel

Data visualization

Social analytics tools

PowerPoint

Education

Marketing/Comm/Business/Data degree

Tools

Sprout Social

Rival IQ

Job description

Skydance’s TNT Sports unit seeks a Manager for Digital Product LATAM to lead performance, growth and monetization of digital products across YouTube, Instagram, TikTok, Facebook and X in Spanish-speaking LATAM. Argentina, Mexico and Chile are initial focus markets with potential regional expansion.

The role requires strong analytics, cross-market strategy and collaboration with global platform partners, rights holders and commercial teams to maximize audience and revenue.