Head Of Retention At Dtc Home-Care Brand (Remote, Us-Based)

Paired; Argentina; Remote; ARS 181,747,000 - 272,620,000; Full time

Job summary

Paired is seeking a Head of Retention to strengthen its subscription-led home-care brand. The role focuses on reducing churn, maximizing customer lifetime value, and driving recurring revenue through data-driven lifecycle marketing across email and SMS.

You will own retention initiatives, collaborate with marketing and leadership, and optimize subscription flows for a global, remote team. US-based applicants are preferred, but qualified international contractors may also be considered.

Qualifications

• Must have experience working in a subscription-heavy DTC business generating at least seven figures in monthly recurring revenue (MRR).
• Proven experience developing and executing retention strategies that improve subscription performance and customer lifetime value.
• Strong understanding of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue growth.
• Experience managing lifecycle marketing strategies across email and SMS.
• Strong analytical skills, with the ability to interpret retention metrics and translate insights into actionable strategies.
• Experience with customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation.
• Ability to work independently, take ownership of retention initiatives, and operate effectively in a fast-paced DTC environment.
• Strong communication and collaboration skills, with the ability to work closely with marketing teams and business leadership.
• Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is preferred.
• US-based candidates are preferred, but qualified international contractors may also be considered.
• Competitive compensation
• Work remotely while collaborating with a growing DTC brand.

Responsibilities

• Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value.
• Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential.
• Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation.
• Design and implement strategies to recover at-risk subscribers and reactivate former customers.
• Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance.
• Conduct experiments to improve lifecycle marketing performance, subscription retention, and recurring revenue.
• Collaborate with marketing and other relevant stakeholders to align retention initiatives with acquisition campaigns and the overall customer experience.
• Identify opportunities to improve subscription processes and develop scalable strategies to support sustainable recurring revenue growth.

Skills

Retention strategy

Lifecycle marketing

Email marketing

SMS marketing

Data analysis

CRM systems

Subscriber lifecycle management

Tools

Subscription management platforms

CRM systems

Lifecycle marketing tools

Job description

About Our Clients

Our client is a direct-to-consumer (DTC) brand in the home-care industry. The company operates on a subscription-led business model and leverages performance marketing, creator content, and user-generated content (UGC) to drive customer acquisition. They are looking for a Head of Retention to strengthen their subscription business, improve customer retention, reduce churn, and maximize customer lifetime value.

Responsibilities

• Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value.
• Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential.
• Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation.
• Design and implement strategies to recover at-risk subscribers and reactivate former customers.
• Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance.
• Conduct experiments to improve lifecycle marketing performance, subscription retention, and recurring revenue.
• Collaborate with marketing and other relevant stakeholders to align retention initiatives with acquisition campaigns and the overall customer experience.
• Identify opportunities to improve subscription processes and develop scalable strategies to support sustainable recurring revenue growth.

Requirements

• Must have experience working in a subscription-heavy DTC business generating at least seven figures in monthly recurring revenue (MRR).
• Proven experience developing and executing retention strategies that improve subscription performance and customer lifetime value.
• Strong understanding of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue growth.
• Experience managing lifecycle marketing strategies across email and SMS.
• Strong analytical skills, with the ability to interpret retention metrics and translate insights into actionable strategies.
• Experience with customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation.
• Ability to work independently, take ownership of retention initiatives, and operate effectively in a fast-paced DTC environment.
• Strong communication and collaboration skills, with the ability to work closely with marketing teams and business leadership.
• Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is preferred.
• US-based candidates are preferred, but qualified international contractors may also be considered.
• Competitive compensation
• Work remotely while collaborating with a growing DTC brand.

Head of Retention at DTC Home-Care Brand (Remote, US-Based) • AR