Google Analytics Specialist

Brainlabs; Buenos Aires; Híbrido; ARS 106.678.000 - 167.637.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary in USD scheme (50% paid in USD)

3 days in Palermo Office per week

Breakfast and lunch in office

Weekly training sessions

Descripción de la vacante

Brainlabs in Argentina is seeking an experienced analytics implementation engineer to lead tagging, data layer design, and measurement strategy across web and apps. You will work with GA4, GTM, BigQuery, and privacy-focused tagging, mentoring a small team and partnering with clients and internal stakeholders to translate requirements into technical projects.

You will help ensure robust QA, scalable monitoring, and proactive data quality alerts, while staying current with cookieless measurement

Formación

• Four+ years in digital analytics with hands-on GA4 and GTM across client-side and server-side implementations.
• Strong data layer specification and tracking documentation skills.
• Experience with cross-domain tracking, privacy-driven measurement, and data quality monitoring.

Responsabilidades

• Design and maintain SDRs, data layer recommendations, and technical specifications for tracking across web and app properties.
• Implement and validate analytics tags and marketing pixels using Google Tag Manager (client-side and server-side) with rigorous QA.
• Configure and validate cross-domain GA4 tracking, referrals, and session continuity across multi-domain environments.
• Build and run GA4 and BigQuery analyses with explorations, segments, and funnel analyses.
• Mentor a small team of analysts and implementation engineers, reviewing work and helping them grow.
• Gather requirements from clients and stakeholders, and translate them into scoped technical projects and POVs on trends.
• Stay current on privacy shifts (consent mode, server-side tagging, cookieless tracking) and incorporate practical responses.
• Develop proactive monitoring, Looker Studio dashboards, and GA4/GTM alerts to detect data quality issues.

Conocimientos

GA4

Google Tag Manager

BigQuery

Data layer

Server-side tagging

Privacy & CMPs

Tealium

Adobe Launch

Firebase

AppsFlyer

Herramientas

Tealium

Adobe Launch

Firebase

AppsFlyer

Descripción del empleo

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

hat You'll Do:D

• esign and maintain Solution Design References (SDRs), data layer recommendations, and technical specification documents that serve as the source of truth for tracking implementations across web and app properties.I
• mplement and validate analytics tags and marketing pixels using Google Tag Manager, covering both client-side and server-side setups, with strong QA discipline at every stage.E
• xperience configuring and validating cross-domain tracking in GA4, including referral exclusions, linker parameters, and session continuity across multi-domain client environments.W
• uild and run analyses in GA4 and BigQuery, going beyond surface-level reporting to surface the behavioral patterns and conversion drivers that matter, including custom explorations, segments, and funnel analysis.M
• anage and mentor a small team of analysts and implementation engineers, reviewing their work, unblocking technical problems, and helping them grow their skills in both implementation and analysis.P
• artner with clients and internal stakeholders to gather analytics requirements, translate them into scoped technical projects, and produce Point of Views (POVs) on measurement trends or platform changes as needed.S
• tay current on privacy-driven shifts in measurement, including consent mode, server-side tagging, and cookieless tracking, and bring practical responses to those changes into the team's standard approach.E
• xperience building and maintaining proactive monitoring infrastructure, including Looker Studio dashboards and GA4 or GTM-based alerts, to detect data quality issues such as traffic drops or tag failures across multiple client properties before clients report them.W

o You Are:Wh

at We Really Want:So

• meone who still enjoys the implementation craft but is ready to be responsible for more than their own output. You can write a data layer spec, spot a broken tag, and explain what the data means to a non-technical stakeholder, all in the same week. You've managed a small team or mentored others and you're ready to do it more formally.Wh

at Particular Set of Skills Would Suit This Role:2-

• 4 years in digital analytics, with strong hands-on experience in GA4 and Google Tag Manager across both client-side and server-side implementations.De
• ep working knowledge of GA4, including event modeling, custom dimensions, exploration reports, and the differences from Universal Analytics.So
• mfortable in BigQuery and SQL for data extraction, transformation, and analysis beyond what GA4's UI surfaces.Ex
• perience with server-side tagging via GTM Server and working knowledge of consent management platforms (CMPs).Fa
• miliarity with mobile app analytics implementation using Firebase or AppsFlyer.Ex
• posure to additional TMS platforms such as Tealium or Adobe Launch is a plus, as is experience with CDPs like Tealium AudienceStream or BlueConic.A
• track record of producing clean technical documentation, including SDRs and tag collection guides, that others can actually work from.So
• me experience managing or mentoring others, formally or informally.Ho

You Succeed:You

're succeeding when the tracking is solid, the documentation is trusted, and the analysis is changing how people make decisions. Your team ships clean implementations, QA is thorough before anything goes live, and stakeholders come to you first when something looks wrong in the data or a new measurement requirement lands on the table.Som

benefits for you: This

• id salary scheme (50% paid in USD).20 w
• orking days vacation plus all Argentina public holidays.Priv
• tive/hybrid working, with 3 days in our amazing Palermo Office (right opposite the Hippodrome!)Free
• breakfast and lunch in the office.Quar
• terly training sessions on wider business skills (pitching, strategy, client servicing)Mobi
• lity programmes - work from another country for up to 30 days!What

ow searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.A not

on our offices: We pr

ide ourselves in being a company with an office-centric culture and, for the majority of roles we expect people to be in commuting distance of the office and come in for around 3 days per week.Brainl

bs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!Please