Direct Response Copywriter

Digital Executive; Argentina; Remote; ARS 43,105,000 - 51,632,000; Full time

Job summary

Digital Executive is a fully remote performance marketing agency serving North American accounts. We hire a Direct Response Copywriter to craft high-converting Meta ad copy, VSL scripts, landing pages, and email campaigns.

You will partner with media buyers and clients to address pain points, build trust, and drive measurable results. The ideal candidate has 3+ years in direct response writing, strong US-market understanding, and fluency in English.

Qualifications

• 3+ years of direct response copywriting experience, preferably for a performance marketing agency.
• Strong experience writing Meta ad copy, video ad scripts, and video sales letters (VSLs).
• Proven experience writing conversion-focused copy for high-ticket services.
• Strong understanding of direct response marketing principles and how to write copy that drives measurable results.
• Experience creating landing page copy, email sequences, and other sales-focused marketing materials.

Responsibilities

• Write high-converting copy for Meta ads, including video ad scripts, static ad copy, and other direct response creatives.
• Develop video sales letter (VSL) scripts that educate prospects, address their pain points, and drive conversions.
• Create landing page copy and work closely with media buyers to build high-converting landing pages.
• Write email sequences and broadcast emails designed to nurture existing leads and move them toward a purchase.
• Develop messaging that demonstrates a deep understanding of each client's target audience, challenges, and needs.
• Work directly with clients to understand their businesses, offers, and marketing objectives.
• Collaborate with media buyers to ensure copy aligns with campaign strategies and performance goals.
• Review campaign performance and make adjustments to copy based on conversion rates, ROAS, and other relevant metrics.
• Use AI tools, including Claude Code, Codex, Hermes, and similar platforms, to support copywriting workflows and improve efficiency.
• Handle additional copywriting projects for an assigned group of clients as needed.
• Take ownership of copy performance, continuously testing and improving messaging to achieve stronger results.

Skills

Direct response copywriting

Meta ad copy

VSL scripts

Landing page copy

Email sequences

Client-facing

English proficiency

AI tools usage

Campaign optimization

Ownership & initiative

Tools

Claude Code

Codex

Hermes

Job description

We are hiring a full-time Direct Response Copywriter to join a performance marketing agency that helps accounting firms across North America grow their businesses. This role is focused on writing high-converting copy for Meta ads, video sales letters (VSLs), landing pages, and email campaigns. You’ll work closely with media buyers and a select group of clients to create messaging that speaks directly to their audience’s pain points, builds trust, and drives conversions. The ideal candidate has strong experience in direct response copywriting, particularly for high-ticket services, and understands how to write copy that generates measurable results. This is a client-facing role in a performance-driven environment where ownership, execution, and continuous improvement are critical. Full-time. Fully remote. Must be ENGLISH-SPEAKING.

Hours: 9:00 am–6:00 pm CST (including lunch break).

Salary: $2,800/mo + bonuses

Key Responsibilities:

• Write high-converting copy for Meta ads, including video ad scripts, static ad copy, and other direct response creatives.
• Develop video sales letter (VSL) scripts that educate prospects, address their pain points, and drive conversions.
• Create landing page copy and work closely with media buyers to build high-converting landing pages.
• Write email sequences and broadcast emails designed to nurture existing leads and move them toward a purchase.
• Develop messaging that demonstrates a deep understanding of each client's target audience, challenges, and needs.
• Work directly with clients to understand their businesses, offers, and marketing objectives.
• Collaborate with media buyers to ensure copy aligns with campaign strategies and performance goals.
• Review campaign performance and make adjustments to copy based on conversion rates, ROAS, and other relevant metrics.
• Use AI tools, including Claude Code, Codex, Hermes, and similar platforms, to support copywriting workflows and improve efficiency.
• Handle additional copywriting projects for an assigned group of clients as needed.
• Take ownership of copy performance, continuously testing and improving messaging to achieve stronger results.

Key Qualifications:

• 3+ years of experience in direct response copywriting, preferably for a performance marketing agency.
• Strong experience writing Meta ad copy, video ad scripts, and video sales letters (VSLs).
• Proven experience writing conversion-focused copy for high-ticket services.
• Strong understanding of direct response marketing principles and how to write copy that drives measurable results.
• Experience creating landing page copy, email sequences, and other sales-focused marketing materials.
• Familiarity with Meta Ads and performance metrics such as ROAS and conversion rates.
• Comfortable using agentic AI tools such as Claude Code, Codex, or similar platforms.
• Excellent written and verbal English communication skills, with a strong understanding of US culture and consumer behavior.
• Comfortable communicating directly with clients and collaborating with internal marketing teams.
• Highly responsible, proactive, and detail-oriented, with the ability to take full ownership of assigned projects.
• Comfortable working in a performance-based environment where results and execution are closely measured.
• Open to feedback, continuously improving their work, and finding new ways to improve campaign performance.
• Must own and be able to use a working computer with high-speed internet.
• Must be ENGLISH-SPEAKING.

Nice to Have:

• Previous experience writing copy for accounting firms, financial services, or other professional service businesses.
• Experience working with US-based clients and high-ticket service providers.
• Background working in a direct response or performance marketing agency.
• Experience using AI-powered workflows to improve copywriting production and testing.
• Proven track record of helping campaigns achieve ROAS targets through copy optimization.