Creative Strategist For Coaching Company (Us-Based, Remote)

Paired; Argentina; Remote; ARS 50,707,000 - 84,512,000; Full time

Benefits offered by this job

Fully remote

High-growth team

Travel with exec team

Leadership path opportunity

Job summary

Paired is seeking a highly creative, performance-driven Ads Creative Strategist to craft high-converting ad concepts and hooks for Meta ads, targeting scale through cold traffic in a fully remote setup. You will write compelling ad copy for Meta, YouTube, and Instagram Reels and guide editors and designers to produce winning assets.

The role centers on owning the conversion narrative across the funnel, from ad copy to VSL and checkout, working closely with the Head of Marketing to iterate on

Qualifications

• Proven direct-response copy across offers, VSLs and ads.
• Ability to create winning ad concepts and hooks at scale.
• Track record of ads that scale offers to high spend levels.

Responsibilities

• Create ad concepts, hooks and angles aligned to each offer
• Write complete ad copy for Meta, YouTube, Reels and other paid channels
• Collaborate with editors/designers to turn copy into high-converting ads
• Maintain message-market consistency from ad through funnel steps
• Develop ads from copy to finished asset and provide quality feedback
• Own the conversion narrative across the funnel
• Work with Head of Marketing to iterate on performance data

Skills

Direct-response copywriting

Ad concept development

Cold traffic psychology

Performance-driven mindset

Tools

Meta Ads Manager

Job description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Out client is an online coaching and digital business consulting company founded by Richard Yu, helping entrepreneurs and coaches scale their online businesses through high-ticket coaching and digital products. The company is looking for a highly creative, performance-driven Ads Creative Strategist to develop high-converting ad concepts, hooks, and angles for Meta ads, with a focus on scaling offers through cold traffic. This is a hands-on, creation-focused role centered on producing high volumes of winning ad creatives.

Responsibilities

• Create ad concepts, hooks and angles aligned to each offer
• Write complete ad copy for Meta, YouTube, Instagram Reels and any other paid channel we deploy
• Work with our editors and designers to turn your copy into ads that convert. If you can produce ads entirely yourself, better still
• Hold message-market consistency from ad through VSL, page and checkout
• Take an ad from copy through to finished asset: writing it, directing the actor or AI avatar, briefing the editors, and giving quality control feedback on what comes back
• Own the conversion narrative across the whole funnel
• Work with the Head of Marketing to iterate on performance data

Requirements

• A track record of ads that scaled a single offer past $1,000,000 a month in spend, roughly $30,000 to $40,000 a day. Meta preferred, strong results on other platforms welcome. By an offer we mean one product on a funnel sold from a landing page, with or without a VSL, with or without a sales team behind it
• Real direct-response experience across offers, VSLs and ads. Not brand work
• A record of inventing winning concepts, not only rewriting what already exists
• Strong grasp of cold traffic psychology, particularly on low-ticket offers
• Copy that is simple, clear, emotionally sharp and scalable
• A preference for deep work over meetings
• Scaled low-ticket offers is a plus
• Built faceless funnels is a plus
• Worked in information, education or subscription businesses in the business opportunity space is a plus

Benefits

• Salary $3,000-5,000 + Bonus
• Fully remote
• Real ownership over offers and messaging
• A high-performance team with a no-nonsense, get-it-done attitude
• A genuine path to a C-suite level partner position
• Travel with the executive team to two or three global retreats a year. Last year we did Dubai, Egypt, China and Puerto Rico. Optional, but a bonus if you like travel
• Remote with flexible hours. Deep, creative thinking is the primary function of this role, so we protect it
• Work that changes outcomes for beginners and nine-to-fivers trying to build something of their own