Digital Sr Specialist

Philip Morris International; Municipio de Esquel; Hybrid; ARS 1,500,000 - 2,300,000; Full time

Benefits offered by this job

Hybrid work (2-3 days on-site per week

Premium healthcare fully covered

Additional vacation days

Caregiver leave

Learning & development opportunities

Mentoring programs

Free parking

Job summary

Philip Morris International in Buenos Aires, Argentina, is looking for an experienced Salesforce Marketing Cloud specialist to lead B2C email campaigns and customer journeys. You will craft segments, manage data extensions, and govern consent and suppression logic in a hybrid work setup.

Responsibilities include testing, personalization with AMPscript/SQL, performance monitoring, and coordinating pre-send checks with stakeholders.

Qualifications

• Excellent written and verbal English communication.
• Portuguese is an asset.
• Strong customer orientation and attention to detail.
• Data-driven mindset with ability to translate metrics into actions.
• Hands-on SFMC experience including Email Studio and Journey Builder.
• Knowledge of AMPscript, SQL, and Contact Builder is a plus.
• Understanding of B2C CRM, consent management, deliverability best practices.
• Proficiency with MS Office; BI tools are a plus.

Responsibilities

• Build, test, and launch B2C email campaigns and consumer journeys in SFMC.
• Create and maintain audience segments and data extensions; apply suppression logic and consent preferences.
• Manage the CRM execution calendar with stakeholders and pre-send checks.
• Implement A/B testing and data tagging/UTMs; monitor performance and optimize actions.
• Support automation using Journey Builder; apply AMPscript/SQL for personalization.
• Maintain platform hygiene: RBAC, sender authentication, data retention.
• Troubleshoot issues, manage tickets, and drive process improvements.
• Produce operational reports and collaborate with Analytics on KPI reviews.
• Collaborate to ensure compliance, brand consistency, and consumer data protection.

Tools

Salesforce Marketing Cloud

Journey Builder

Content Builder

Automation Studio

AMPscript

SQL

Contact Builder

Email Studio

Excel

PowerPoint

BI tools

Job description

At PMI, we’re transforming our business and building our future on smoke-free products. With transformation comes the opportunity to make a real impact.

Location: Buenos Aires, Argentina

Working Pattern: Hybrid

What You’ll Do

• Build, test, and launch B2C email campaigns and consumer journeys in Salesforce Marketing Cloud (SFMC).
• Create and maintain audience segments and data extensions; apply suppression logic, frequency governance, and consent preferences.
• Manage the CRM execution calendar, coordinating intake, approvals, timelines, and pre-send checks with stakeholders.
• Implement A/B testing and data tagging/UTMs; monitor performance and recommend optimization actions.
• Support automation using Journey Builder and apply AMPscript/SQL for personalization and data operations.
• Maintain platform hygiene, including role-based access, sender authentication, RMM, and data retention practices.
• Troubleshoot issues, manage tickets, and contribute to process improvements.
• Produce operational reports and partner with Analytics on KPI reviews and recommendations.
• Collaborate cross-functionally to ensure compliance, brand consistency, and consumer data protection.

Skills & Capabilities

• Excellent written and verbal communication skills in English; Portuguese is an asset.
• Strong customer orientation.
• Strong organizational and problem-solving skills with attention to detail.
• Data-driven mindset; able to interpret performance metrics and translate them into actions.
• Hands-on experience with SFMC (Email Studio, Journey Builder, Content Builder).
• Automation Studio, AMPscript, SQL, and Contact Builder knowledge is a plus.
• Understanding of B2C CRM, consent management, and deliverability best practices.
• Proficiency with MS Office (Excel/PowerPoint); BI tools are a plus.
• Preferred certifications: Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud Developer.
• Commercial, Marketing, Digital Tools, and Project Management knowledge is a plus.

Rewards & Benefits

PMI offers a competitive compensation and benefits package, including hybrid work (2-3 days on-site per week), additional vacation days, caregiver leave, learning and development opportunities, mentoring programs, premium healthcare fully covered by the company, free parking, and more.

Equal Opportunities

At PMI, we believe diverse perspectives make us stronger. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, valued, and empowered to succeed. We encourage applications from individuals of all backgrounds and provide reasonable accommodations throughout the recruitment process.

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