Digital Marketing Analyst: Regional B2B Growth & Insights

Grupo Piero; Buenos Aires; On-site; ARS 105,638,000 - 135,820,000; Full time

Benefits offered by this job

Rich history and promising future of创新

Grow by fostering curiosity and open-m

Safety and well-being culture

Sustainability at the core of strategy

Flexible working environment

Barrier-free, diverse and inclusive

Job summary

DSM-Firmenich is seeking a lead customer marketing professional for its Taste business in Argentina. You will connect marketing, sales, technical teams, and insights to transform market intelligence into growth strategies and compelling value propositions.

You will adapt regional and global approaches to local market needs, influence an agile regional organization, and create customer- and segment-specific presentations on trends and innovation.

Qualifications

• Bachelor's or Master's degree in Business Administration or Food Science.
• 3-5 years of experience in flavors or ingredients marketing.
• Experience in B2B marketing; Taste/flavors/fragrances preferred.
• Ability to translate market data into clear strategic direction.
• English proficiency for regional and global interaction; assessment will determine level.
• Strategic thinking, stakeholder influence, and impactful communication.

Responsibilities

• Develop the local B2B marketing strategy based on market and competitive analysis.
• Adapt regional and global value propositions to local market needs.
• Collaborate with sales, technical teams, and insights to strengthen growth and the pipeline.
• Create customer- and segment-specific presentations on trends and innovation.
• Monitor market trends, needs and potential, market share, and competitive dynamics.
• Manage cross-functional projects and share best practices across the region.

Skills

B2B marketing

Strategic thinking

Stakeholder influence

English proficiency

Communication

Education

Bachelor's or Master's degree in Business Administration or Food Science

Job description

DSM-Firmenich is seeking a lead customer marketing professional for its Taste business in Argentina. You will connect marketing, sales, technical teams, and insights to transform market intelligence into growth strategies and compelling value propositions.

You will adapt regional and global approaches to local market needs, influence an agile regional organization, and create customer- and segment-specific presentations on trends and innovation.