Taste Market Strategy Lead - Argentina

Alfa Laval; Buenos Aires; On-site; ARS 900,000 - 1,500,000; Full time

Benefits offered by this job

Flexible working environment

Diversity and inclusion

Safety and well-being focus

Sustainability at core

Job summary

dsm-firmenich in Argentina seeks a Lead Customer Marketing specialist to align marketing, sales, technical teams and insights to turn local market intelligence into growth strategies and strong value propositions.

You will adapt regional approaches to the Argentina market, drive B2B marketing strategies, create targeted presentations, monitor trends, and lead cross-functional projects to boost pipeline and market share.

Qualifications

• Bachelor's or Master's in Business Administration or related field.
• 3–5 years in flavors/ingredients marketing or B2B marketing.
• Ability to translate market data into clear strategic direction.
• English proficiency for regional/global interaction; level assessed.
• Strategic thinking and stakeholder influence.

Responsibilities

• Develop the local B2B marketing strategy based on market and competitive analysis.
• Adapt regional and global value propositions to local market needs.
• Collaborate with sales, technical teams, and insights to strengthen growth and the pipeline.
• Create customer- and segment-specific presentations on trends and innovation.
• Monitor market trends, needs and potential, market share, and competitive dynamics.
• Manage cross-functional projects and share best practices across the region.

Skills

B2B marketing

Market analysis

Strategic planning

Stakeholder influence

English proficiency

Education

Bachelor's or Master’s in Business Administration

Tools

PowerPoint

Excel

Job description

dsm-firmenich in Argentina seeks a Lead Customer Marketing specialist to align marketing, sales, technical teams and insights to turn local market intelligence into growth strategies and strong value propositions.

You will adapt regional approaches to the Argentina market, drive B2B marketing strategies, create targeted presentations, monitor trends, and lead cross-functional projects to boost pipeline and market share.