Brand Events & Activation Lead – B2B Marketing

Grupo Servicemen; Buenos Aires; Hybrid; ARS 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Flexible working environment

Diversity and inclusion

Safety and well-being focus

Sustainability commitment

Empowered ownership of work

Job summary

dsm-firmenich is seeking a Lead Customer Marketing for its Taste business in Argentina. You will connect marketing, sales, technical teams, and insights to transform market intelligence into growth strategies and value propositions while adapting regional approaches to local needs.

You will influence an agile, cross-functional regional organization and drive local B2B marketing initiatives grounded in market analysis and global value propositions.

Qualifications

• Bachelor's or Master's degree in Business Administration or Food Science.
• 3-5 years of relevant experience in flavors or ingredients marketing.
• Experience in B2B marketing; experience in Taste, flavors, or fragrances is preferred.
• Ability to translate market data and trends into clear strategic direction.
• English proficiency for regional and global interaction; level of proficiency subject to assessment.
• Strategic thinking, stakeholder influence, and impactful communication.

Responsibilities

• Develop the local B2B marketing strategy based on market and competitive analysis.
• Adapt regional and global value propositions to local market needs.
• Collaborate with sales, technical teams, and insights to strengthen growth and the pipeline.
• Create customer- and segment-specific presentations on trends and innovation.
• Monitor market trends, needs and potential, market share, and competitive dynamics.
• Manage cross-functional projects and share best practices across the region.

Skills

B2B Marketing

Flavors/Ingredients Marketing

Strategic thinking

Stakeholder influence

English proficiency

Education

Bachelor's or Master's degree in Business Administration or Food Science

Job description

dsm-firmenich is seeking a Lead Customer Marketing for its Taste business in Argentina. You will connect marketing, sales, technical teams, and insights to transform market intelligence into growth strategies and value propositions while adapting regional approaches to local needs.

You will influence an agile, cross-functional regional organization and drive local B2B marketing initiatives grounded in market analysis and global value propositions.