Copywriter, Performance Marketing

Xometry; Tandil; On-site; ARS 106,019,000 - 166,601,000; Full time

Job summary

Xometry is seeking a senior copywriter to power performance marketing across the Xometry and Thomas brands. You will craft lifecycle emails, video scripts, and landing page copy, translating complex engineering concepts into clear customer narratives.

You will collaborate with Growth Marketing, Product, and Creative teams, leveraging data to optimize open rates, CTRs, and CVR while building reusable Claude Skills for scalable production.

Qualifications

• 4+ years of experience in performance marketing, lifecycle/email marketing, or growth-focused content roles.
• Proven track record of writing high-converting email, video script, and/or landing page copy.
• Strong understanding of email marketing mechanics and landing page structure and conversion principles.
• Familiarity with performance KPIs (open rate, CTR, CVR, ROAS) and how copy drives them.
• Comfort and proficiency with HubSpot or a similar CRM/ESP platform, A/B testing, and AI tools.
• Demonstrated project management and organizational skills for managing multiple campaigns and drafts.
• Excellent English grammar, editing, and messaging skills in a B2B context.
• Adept at building Claude Skills to scale copy production.

Responsibilities

• Write marketing and lifecycle emails for the Xometry and Thomas brands.
• Write video scripts for YouTube, paid social, and product explainers.
• Create landing page copy from hero messaging to CTAs, aligned with offers.
• Collaborate with Lifecycle Marketing, Designers, and Product to align messaging with campaigns.
• Use performance data to refine copy for higher engagement and conversion.
• Contribute to brainstorming and messaging strategy with a creative, test-and-learn mindset.
• Maintain and evolve messaging frameworks, templates, and blocks for reuse across campaigns.
• Build and utilize Claude Skills to speed up copy production and QA.

Skills

Copywriting

Email marketing

Video scripts

Landing pages

Claude Skills

A/B testing

HubSpot

B2B messaging

Data-driven

Tools

HubSpot

Job description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

How You'll Contribute:

• Write marketing and lifecycle emails — welcome series, nurture/engagement workflows, and promotional campaigns — for both the Xometry and Thomas brands
• Write video scripts for YouTube, paid social, and product explainer videos, translating technical capabilities into clear, credible narratives
• Write landing page copy that converts, from hero messaging and value props through to CTAs, aligned with the traffic source and offer
• Partner with Lifecycle Marketing to plan and sequence email journeys, and with designers/video producers to align copy with visuals and pacing
• Collaborate cross-functionally with Product, Content, and Growth Marketing to keep messaging aligned with campaign goals and brand voice
• Use performance data (open rate, CTR, CVR, watch-through rate) and testing insights to refine copy for higher engagement and conversion
• Contribute to campaign brainstorms and messaging strategy with a creative, test-and-learn mindset
• Maintain and evolve messaging frameworks, email templates, and landing page copy blocks for reuse across campaigns
• Build and use Claude Skills to speed up copy production, QA, and A/B test variant generation
• Maintain a deep understanding of target audiences across both the Xometry and Thomas platforms

What You'll Bring to Xometry:

• 4+ years of experience writing for performance marketing, lifecycle/email marketing, or growth-focused content roles
• Proven track record of writing high-converting email, video script, and/or landing page copy
• Strong understanding of email marketing mechanics — segmentation, sequencing, deliverability basics — and of landing page structure and conversion principles
• Familiarity with performance KPIs (open rate, CTR, CVR, ROAS) and how copy drives them
• Comfort and proficiency with HubSpot or a similar CRM/ESP platform, A/B testing, and AI tools
• Demonstrated project management and organizational skills for managing multiple campaigns and drafts at once
• Excellent English grammar, editing, and messaging skills in a B2B context
• Adept at building Claude Skills (or comparable custom AI workflows/agents) to scale copy production — not just prompting, but structuring reusable skills

Preferred

• Experience in manufacturing, engineering, or industrial sectors
• Familiarity with Xometry's buyer personas or similar ICP-driven marketing
• Experience briefing or storyboarding video scripts alongside a production or design team
• Track record shipping multiple Claude Skills or AI workflows into an active production/creative pipeline

Key Competencies

• Strong copywriting craft across long-form and short-form formats
• Ability to simplify complex engineering concepts into a clear customer narrative
• Data-driven mindset balanced with creative instinct
• Fast iteration and testing mentality
• Collaborative, cross-disciplinary approach
• Ownership from creative brief to published send/page/video
• Fluent building with Claude Skills — designs and ships reusable skills, not just prompts

Scope & Decision-Making

• Owns copy execution for assigned email flows, video scripts, and landing pages across the Xometry and Thomas brands
• Makes day-to-day copy and messaging decisions within brand guidelines
• Collaborates on campaign and lifecycle strategy with Growth Marketing, Lifecycle Marketing, and Creative leadership
• Escalates risks related to brand voice, compliance, or performance

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.