B2B Content Strategy Lead — AI-Driven Growth

Power Digital Marketing; Argentina; Presencial; ARS 147.473.049 - 221.209.573; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary paid in USD + commission

Fully flexible work environment

Unlimited Time Off

Healthcare stipend

DEI initiatives

Descripción de la vacante

Power Digital Marketing is seeking a Senior Integrated Content Strategist, B2B, to own and execute an integrated content strategy across multiple formats for enterprise clients. You will map content audits to the buyer journey, surface strategic insights, and guide cross-functional teams to drive revenue and pipeline.

You will mentor junior strategists and writers, stay ahead of AI-driven content practices, and collaborate with cross-functional teams to ensure content aligns with business goals

Formación

• Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client-facing experience.
• A journalism or copywriting foundation is strongly preferred.
• Advanced understanding of data analysis and data visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.
• Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one-sheeters, brochures, brand messaging.

Responsabilidades

• Own end-to-end integrated content strategy and execution across multiple formats for a portfolio of B2B accounts.
• Lead content audits mapped to the B2B buyer journey using audience research and stakeholder interviews.
• Set the strategic direction for each account's content roadmap aligned to revenue goals.
• Enhance operations through deployment of AI technologies.
• Mentor and uplevel strategists and writers supporting accounts.
• Lead cross-functional content initiatives with Paid Media, SEO, Creative, and Sales teams.

Conocimientos

Client-facing

Content strategy

Time management

Project management

Educación

Journalism

Herramientas

HubSpot

Salesforce

GA4

Figma

Unbounce

Descripción del empleo

Power Digital Marketing is seeking a Senior Integrated Content Strategist, B2B, to own and execute an integrated content strategy across multiple formats for enterprise clients. You will map content audits to the buyer journey, surface strategic insights, and guide cross-functional teams to drive revenue and pipeline.

You will mentor junior strategists and writers, stay ahead of AI-driven content practices, and collaborate with cross-functional teams to ensure content aligns with business goals