AI Content Marketing Strategist (Buenos Aires)

TransPerfect; Buenos Aires; Sur place; ARS 900 000 - 1 500 000; Plein temps

Résumé du poste

TransPerfect Digital invites a GenAI Content Marketing Strategist to join Aura, our AI marketing OS. You will hands-on configure, test, and optimize client-specific AI agents, translating client needs into actionable prompts and workflows.

You’ll collaborate with Aura product, strategy, client services, and digital marketing teams to translate real-world cases into effective AI agents, continuously refining prompts and processes through QA and field feedback.

Qualifications

• 2–3 years of experience in digital marketing or related disciplines.
• Bachelor’s degree in Digital Marketing, Marketing, Communications, Business, Computer Science, Data Science, or related field, or equivalent practical experience.

Responsabilités

• Support build, configuration, testing, and optimization of client-specific AI agents within Aura.
• Translate client requirements, brand guidelines, content standards, workflows, and use cases into clear agent instructions and prompts.
• Develop prompts and agent workflows to improve output quality, consistency, accuracy, and usability.
• Conduct structured QA and testing of Aura agents and document recommended changes.
• Assist with client onboarding, demonstrations, training, and documentation for Aura and configured agents.
• Track agent performance and feedback to identify improvements to prompts, workflows, and knowledge sources.

Connaissances

Digital marketing

Copywriting

Content operations

SEO

Content strategy

Formation

Bachelor's degree in Digital Marketing or related field

Outils

ChatGPT

Claude

Gemini

Description du poste

The GenAI Content Marketing Strategist – Agent Builder supports the configuration, testing, optimization, and ongoing development of AI agents within Aura, TransPerfect Digital’s AI marketing operating system. This is a hands‑on role for a digital marketer with 2–3 years of experience who is comfortable working with Generative AI, content workflows, prompt development, and client requirements.

The role will work closely with Aura product, strategy, client services, and digital marketing teams to translate real‑world marketing use cases into effective AI agents. The ideal candidate combines strong digital content fundamentals with curiosity and practical experience using Generative AI tools.

Description

• Support the build, configuration, testing, and optimization of client‑specific AI agents within Aura.
• Support the build, configuration, testing, and optimization of client‑specific AI agents within Aura.
• Translate client requirements, brand guidelines, content standards, workflows, and use cases into clear agent instructions, prompts, knowledge inputs, and testing criteria.
• Support Aura agent use cases across content creation, adaptation, optimization, research, compliance and governance review, and other digital marketing workflows.
• Develop, test, and refine prompts and agent workflows to improve output quality, consistency, accuracy, and usability.
• Conduct structured QA and testing of Aura agents, identify issues and opportunities for improvement, and document recommended changes.
• Work with senior strategists, product teams, and client‑facing teams to support successful Aura implementations and ongoing agent enhancements.
• Help organize and prepare client materials, brand guidelines, examples, reference content, and other inputs required to configure and train Aura agents.
• Support client onboarding, demonstrations, training, and documentation related to Aura and configured agents.
• Track agent performance and user feedback and help identify opportunities to improve prompts, workflows, knowledge sources, and outputs.
• Stay current on Generative AI tools, models, prompting techniques, and emerging marketing applications, bringing relevant learnings back into Aura agent development.

Requirements

• 2–3 years of experience in digital marketing, content marketing, copywriting, content operations, SEO, social, or a related discipline.
• Bachelor’s degree in Digital Marketing, Marketing, Communications, Business, Computer Science, Data Science, or a related field, or equivalent practical experience.
• Exceptional communication skills in English, both verbal and written
• Practical experience using Generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms for marketing, content, research, or workflow use cases.
• Ability to translate a business or marketing requirement into structured prompts, instructions, workflows, and repeatable processes.