VP, Loyalty

Yello; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Yello in Dubai, UAE, seeks a senior digital transformation leader to own an enterprise-wide roadmap aligned to growth in hospitality and premium consumer experiences.

You will drive cross-functional initiatives across CX, product, loyalty, CRM, data and digital operations, create a connected customer journey, and coordinate internal teams with technology partners and vendors to deliver innovative loyalty propositions.

Qualifications

• Proven track record leading large-scale digital transformation programmes within consumer-focused organisations.
• Strong experience across product management, customer experience, CRM, loyalty, data and digital strategy.
• Ability to influence engineering and technology teams without being hands-on.
• Experience operating in fast-paced, entrepreneurial environments with a build-from-scratch mindset.
• Background within digitally advanced retail, e-commerce, luxury or hospitality businesses would be highly advantageous.

Responsibilities

• Develop and execute an enterprise-wide digital transformation roadmap aligned to business objectives.
• Lead cross-functional initiatives spanning customer experience, product, loyalty, CRM, data and digital operations.
• Create a connected, frictionless customer journey that elevates engagement and service delivery.
• Act as the central point of ownership across internal teams, technology partners and external vendors.
• Design and launch innovative membership and loyalty propositions focused on experience, convenience and exclusivity.

Skills

Digital transformation leadership

Customer experience strategy

CRM & loyalty

Data & AI integration

Cross-functional leadership

Job description

One of the region's fastest-growing hospitality and consumer-facing groups, recognised for its ambitious growth and premium customer experience.

• Develop and execute an enterprise-wide digital transformation roadmap aligned to business objectives.
• Lead cross-functional initiatives spanning customer experience, product, loyalty, CRM, data, AI and digital operations.
• Create a connected, frictionless customer journey that elevates engagement and service delivery.
• Act as the central point of ownership across internal teams, technology partners and external vendors.
• Design and launch innovative membership and loyalty propositions focused on experience, convenience and exclusivity.

• Proven track record leading large-scale digital transformation programmes within consumer-focused organisations.
• Strong experience across product management, customer experience, CRM, loyalty, data and digital strategy.
• Demonstrated ability to influence engineering and technology teams without being a hands-on technical specialist.
• Experience operating in fast-paced, entrepreneurial environments with a build-from-scratch mindset.
• Background within digitally advanced retail, e-commerce, luxury or hospitality businesses would be highly advantageous.