VP Digital Marketing

Client of Hanson Search Ltd; Dubai; On-site; AED 900,000 - 1,500,000; Full time

Job summary

Client of Hanson Search Ltd in Dubai seeks a VP Digital Marketing to lead the global digital growth for a luxury consumer brand. The role focuses on revenue, customer engagement and measurable results across regional and international markets.

You will shape digital strategy, drive customer acquisition, retention and conversion through data, technology and performance marketing in a fast-paced luxury environment.

Qualifications

• Proven leadership experience in global or regional digital marketing.
• Strong expertise in performance marketing, paid media, SEO and conversion optimisation.
• Experience driving direct revenue, customer acquisition and measurable commercial results.
• Knowledge of CRM, marketing automation, customer data and personalisation.
• Background in premium consumer brands.
• Strong analytical, strategic and leadership skills with the ability to influence senior stakeholders.

Responsibilities

• Lead global digital marketing strategy to drive customer acquisition and commercial growth.
• Optimise paid media, SEO and digital channels to increase traffic and direct bookings.
• Improve website performance, conversion rates and the end-to-end digital guest journey.
• Use CRM, customer data and personalisation to increase engagement, loyalty and retention.
• Drive marketing analytics, attribution and ROI to optimise channel performance and investment.
• Lead and develop digital marketing teams collaborating with commercial, revenue and technology stakeholders.

Job description

An exciting opportunity has arisen for a VP Digital Marketing to drive global digital growth a luxury consumer brand in Dubai This is a senior leadership role for a commercially minded digital expert who can drive revenue and enhance customer engagement to deliver measurable results across regional and international markets The VP Digital Marketing will lead the global digital strategy driving customer acquisition conversion and retention across the full digital customer journey Combining data technology and performance marketing the role offers the opportunity to shape digital transformation and deliver sustainable commercial growth for an internationally recognised brand The successful candidate will help advance digital capabilities optimise marketing investment and create more personalised customer journeys across a global portfolio

Key responsibilities for the VP Digital Marketing

Lead global digital marketing strategy to drive customer acquisition and commercial growth

Optimise paid media SEO and digital channels to increase traffic and direct bookings

Improve website performance conversion rates and the end-to-end digital guest journey

Use CRM customer data and personalisation to increase engagement loyalty and retention

Drive marketing analytics attribution and ROI to optimise channel performance and investment

Lead and develop digital marketing teams collaborating with commercial revenue and technology stakeholders

Global digital marketing opportunity in Dubai

This is an opportunity to shape the digital growth agenda of a leading luxury brand influence global strategy and deliver meaningful commercial impact

For an ambitious digital marketing leader passionate about innovation performance and exceptional customer experiences this role offers an exciting next step in Dubai

Proven leadership experience in global or regional digital marketing. Strong expertise in performance marketing, paid media, SEO and conversion optimisation. Experience driving direct revenue, customer acquisition and measurable commercial results. Knowledge of CRM, marketing automation, customer data and personalisation. Background in premium consumer brands. Strong analytical, strategic and leadership skills, with the ability to influence senior stakeholders.